Top Digital Agency Launches Electricity Price Calculator Campaign

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Melbourne-based digital strategy agency Pixel Light has developed a new ‘one-click’ electricity price calculator for energy comparison site GoSwitch.com.au.

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"Consumers don't want to provide detailed information about their power bills...we set about finding an easier way to display the key information that drives their emotional need to save money”

The electricity comparison calculator developed by Pixel Light quantifies potential savings for customers in their nominated postcode by instantly comparing default energy prices with the cheapest rates available via GoSwitch.com.au.

The aim of this new initiative is to provide access to impartial information in one click, removing potential customer barriers by allowing them to make an informed and fast assessment of the service’s benefits.

Pixel Light research suggests users are growing increasingly reluctant to share personal details online; the new feature allows visitors to determine the potential for savings in their postcode, without having to disclose any further personal information.

"Our consumer research indicated that consumers don't want to provide detailed information about their power bills - they just can't be bothered. We set about finding an easier way to display the key information that drives their emotional need to save money”, said Pixel Light Account Director Josh Strawczynski. “The campaign has been a runaway success for GoSwitch, and a real win for the consumer as well."

The electricity price calculator was developed, designed and built by Pixel Light, using independent data provided by GoSwitch.com.au. The GoSwitch.com.au comparison service is free, unbiased and no-obligation.

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Laura Fitzpatrick
Pixel Light
+613 8530 1000
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