Steely determination helps ClickThrough Internet marketing expert in charity triathlon

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Glenn Tucker, account director at top Internet marketing company ClickThrough Marketing, is taking part in a fitness challenge to raise money for Children with Cancer. The Cleveland Steelman Triathlon Challenge, which takes place on July 7, will see participants swim, cycle and run for more than 130 kilometres.

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As we insist on doing these foolish challenges anyway, we wanted to support Children with Cancer along the way

A fitness-focussed account director from UK Internet marketing company ClickThrough Marketing is hoping to raise money for charity by tackling the Cleveland Steelman Triathlon Challenge this weekend.

Glenn Tucker, who manages PPC and SEO accounts for clients including Nectar and WWRD, will pedal, swim and run a total of more than 130km as part of the challenge.
He is raising cash for Children with Cancer UK.

Glenn’s no stranger to exercise – he is ClickThrough’s Mr Fitness, regularly tackling a range of sports challenges and boasting bulging biceps to boot.

He was an integral part of the ClickThrough fundraising team which clocked up more than 236 miles during a sponsored cycle for Sports Relief last year – but now Glenn faces the daunting 133km Steelman Challenge without back-up from his colleagues.

The triathlon, which kicks off on July 7, takes place at Ellerton Park, Richmond, and involves a two-kilometre swim, a 90-kilometre cycle and a punishing 21-kilometre run.

Glenn has previously competed in similar events but none of this size. Up until now, the longest triathlon he had completed amounted to a comparatively measly 51.5 kilometres – less than half the distance he’ll be racking up this weekend.

Although Glenn is competing individually, his brother, Mike Tucker, and friend Dave Puxty are also set to tackle the triathlon.

It almost didn’t go ahead, though, after Glenn’s training programme was cut short by illness. Fortunately, he recovered in time for the event - although he’s only had time for half the training he’d planned.

“Summer training was meant to include a six-week, tiered training program with long cycles and runs at the weekend. Instead, this has ended up being a three-week training programme. I’m just trying to get myself to a base level of fitness again,” Glenn said.

“I only started training again a few weeks ago. My friend and brother seem to be in a similar situation,” he explained.

Despite the lack of preparation, Glenn is aiming to complete the trek in less than six hours.
“As we insist on doing these foolish challenges anyway, we wanted to support Children with Cancer along the way,” he said.

“I’m looking forward to it. But I’m not looking forward to waiting in a lake in the north of England before the gun goes off. Once I start it will all be fine – it’s the waiting that gets you nervous.”

Children with Cancer UK funds research into the causes, prevention and treatment of childhood cancers, relying entirely on voluntary donations from the public.

To donate money to Glenn’s fundraising drive, visit the JustGiving page at

For more information about ClickThrough Marketing and its range of Internet marketing services, visit:


Notes to editors:

For more information, please contact: Oliver Pyper, Copywriter, ClickThrough Marketing.
Telephone: +44 (0)1543 410 014
Email: opyper(at)clickthrough-marketing(dot)com

About ClickThrough Marketing:
ClickThrough Marketing ( is a search and Internet marketing agency, specialising in conversion optimisation. Since 2004, we have helped clients in the UK, USA and Europe reach new customers, using proven, ethical search marketing know-how, and our own unique technology. We pride ourselves on giving honest, actionable Internet marketing advice and online PR services. Whether you are thinking of changing your search or digital marketing agency, wanting search engine optimisation for your websites, or are just looking to improve your online PPC and organic conversion rates, our team of search conversion experts can help. Call +44(0)808 231 1970 for more.

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