SEO Positive Reviews In-House Content Marketing Strategy

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The search experts at Essex-based firm, SEO Positive, have announced they are to assess their current in-house content marketing structure with a view to driving business forward.

the copywriting team at SEO Positive were keen to take advantage of a high quality blog distribution site

Previously the online marketing experts at the SEO agency have relied upon their own blog to gather interest in their services, as well as links back to their site. However, upon analysing this method, a decision has been reached indicating a need to target more effective outlets for their articles. In their exploration into the ways these objectives could be achieved, the copywriting team at SEO Positive were keen to take advantage of a high quality blog distribution site, which they feel has subsequently provided them with a much more effective tool for creating brand awareness.

As well as creating more exposure for their firm on the web, the team are confident that this approach will attract a wider selection of traffic, as well as assisting with on-going attempts to build a strong and varied link portfolio. The search marketers at SEO Positive place a strong emphasis on the link building process for their own SEO campaign and so naturally are often looking for ways to make developments in this area.

This change of focus in their content marketing department has also extended into the field of advertorials and editorials. The team are looking into the benefits of crafting and distributing high quality, in-depth articles to help continue to build a name for themselves as leading industry experts, and have begun investigating different channels for this. Ben Austin, Managing Director at SEO Positive explains his feelings about the department’s change of direction.

“In order to run a successful business in such a rapidly developing industry, it is essential to constantly re-assess your strengths as a company and highlight areas to build upon. I’m confident that our new strategy will yield great results and I’m excited to be exploring new avenues”, explains Ben.

Despite this focus on their own promotion campaign, the team at SEO positive are quick to stress that they are still placing a great deal of importance on providing their clients with high quality, engaging copy.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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