We are confident this new site not only helps to modernize the look of the brand, but offers an improved user experience delivering frequently requested content to assist customers with their purchase decision.
West Chester, PA (PRWEB) July 03, 2012
Trusted for over 35 years, Total Gym has been empowering home users, physical therapists and fitness professionals for nearly four decades. Making its debut on television over 15 years ago Total Gym exercise machines can now be found in the homes of over 4 million customers worldwide.
The recent http://www.TotalGymDirect.com transformation takes advantage of the latest advancements in technology and modern design. The new layout allows for a streamlined shopping experience with easier navigation and product search.
Total Gym has also improved the content of its site to include additional customer success stories, user reviews as well as exercise examples, demonstrations and workout downloads. The downloadable workouts offer a sampling of the many customized programs developed for Total Gym – including Men’s, Women’s and Kid’s workouts. Great for ages 8 to 80, Total Gym delivers a total body workout solution that the entire family can enjoy. With the Total Gym, users can experience over 80 different exercises – cardio, strength training & stretch all on 1 machine.
Plus, the newly redesigned site touts some of the latest workouts developed for Total Gym by Todd Durkin, internationally recognized performance coach and professional trainer to dozens of pro athletes. And shares some of the favorite exercises of long-time users and spokes persons Chuck Norris and Christie Brinkley – including Christie’s favorite Pilates exercises.
“We are confident this new site not only helps to modernize the look of the brand, but offers an improved user experience delivering frequently requested content to assist customers with their purchase decision.” adds Karen Dechaux, Director of Creative & Brand Marketing for Total Gym Direct.
About Total Gym® Direct
The Total Gym® is the ultimate workout machine utilizing an individual’s own bodyweight as resistance to perform more than 80 total-body functional exercises. Total Gym uniquely incorporates the use of multiple muscle groups together in all planes of movement, the most efficient way to exercise and see results. Total Gym, rooted in the physical therapy market since 1986, entered the consumer “home fitness” market in 1996 with the airing of its first television infomercial featuring long-time user Chuck Norris and co-host Christie Brinkley. The Total Gym infomercial is one of the industry’s longest-running and most successful; broadcast to 85 countries and credited with sales of over four million units worldwide. For more information, visit http://www.TotalGymDirect.com or call (877) TOTAL - GYM.