Sand Le Mere Holiday Village Opens £4m Leisure Complex

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Sand Le Mere Holiday Village on the East Yorkshire Coast has undergone a radical revamp in time for the 2012 summer season, investing £4million to create a new pool and leisure venue for holidaymakers.

East Yorkshire coast holiday village opens massive new leisure venue

Viking FM breakfast show presenters Jim and Rosie (left and right) join Andrew Howe (centre left) and Peter Goundry (centre right) to open the new £4m leisure complex at Sand Le Mere Holiday Village

Until today, our coastal location was a cause for concern – now it’s a brilliant bonus for customers

Sand Le Mere Holiday Village on the East Yorkshire Coast has undergone a radical revamp in time for the 2012 summer season.

Erosion along the coast has threatened the park’s existing facilities but a brand new £4 million leisure complex which opened on Saturday (30 June), has moved the main pool and entertainments facilities to a south facing spot in the Yorkshire countryside.

The massive development, which took more than seven months to complete, includes a new indoor pool with waterslide, steam and sauna room, contemporary show lounge, restaurant, bar and takeaway, and a soft play area packed with slides and climbing frames.

Sand Le Mere owner Bridge Leisure has spent more than £5m developing the destination over two years, adding new holiday accommodation, building new pitches for touring customers and landscaping the 100-acre park.

Andrew Howe, chief executive at Bridge Leisure says: “We have made a major investment to introduce state of the art facilities at Sand Le Mere, and the result is a holiday village that sets the standard on the East Yorkshire Coast.

“Sand Le Mere is surrounded by sandy beaches and stunning countryside. Until today, our coastal location has been a cause for concern – now it’s simply a brilliant bonus for customers who want direct beach access.”

Family holidays at the park start from as little as £370 for seven nights, in the July and August school holidays, for a family of up to six people sharing a holiday home. Touring holidays are available from only £140 for seven nights for four people.

To book go to http://www.sand-le-mere.co.uk or call 01964 670 403.

Notes to editors
About Sand Le Mere:
Bridge Leisure acquired Sand le Mere Holiday Village in September 2010. Since then, the company has embarked on a series of developments at the park, spending more than £5m to date. These improvements include new holiday home accommodation, more than 30 high quality touring pitches, landscaping and a new website to make bookings easier.

Sand Le Mere is set in 100 acres of Yorkshire countryside and coastline and is one of the leading family holiday destinations on the East Yorkshire Coast. The park offers a wide range of family-friendly facilities, as well as private access to sandy beaches and woodland walks.
The park has a choice of static caravans to buy or rent, luxury lodges to buy or rent, plus pitches for touring caravans and campers.

For more information contact:
Daniel Johnson
Daniel Johnson Public Relations
T: 07429 256 670
E: daniel(at)danieljohnsonpr(dot)com

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