Research Suggests that Customer Relationship Management (CRM) Enabled Distribution & Supply Chain Companies are Outperforming the Competition

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Microsoft Corp. along with industry partners Beringer Associates & CSO Insights to offer free webinar series to discuss how CRM enabled distribution & supply chain companies are outperforming the competition.

Free CRM Webinar

Free CRM Webinar

Join us for a two-part webinar series to learn how distribution & supply chain businesses that have implemented a Customer Relationship Management (CRM) strategy are outperforming the competition.

Part 1: Business Challenges Unique to Distribution Companies
Thursday July 26th - 1pm EST
Increasingly in today’s marketplace, how you sell is more important than what you sell. This is especially true for distributors who often are offering the exact same products. Are you viewed by your customers as a vendor, a preferred supplier, or a trusted partner? How effectively do your reps differentiate your firm’s offerings from your competitors? Are you maximizing your reps’ selling time or are they, as one distribution sales exec said, “selling by wandering around?”

Attend this first segment to learn:

  •     Difference between front-office and back-office investments;
  •     Unrealized value of data locked up and inaccessible to your sales and customer support reps;
  •     Why relying on your sales reps to generate leads is expensive, inefficient and the hard road.

We will end the session with a live demonstration of Microsoft Dynamics for Distribution & Supply Chain Businesses. During this portion of the session you will see firsthand how this solution will help you perform targeted marketing and track ROI, improve pipeline management, close more sales and provide world-class customer support.

Part 2: Can Technology Really Help Boost Sales Productivity?
Thursday August 2nd - 1pm EST

In this segment we’ll discuss ways that CRM technology can enable your reps and sales managers to make the most of their most precious commodity: their time.
Here are a few interesting figures for distribution firms from CSO Insights' 2012 Survey:    
Survey results for Distribution Firms.

About Beringer Associates, Inc. Beringer is a top provider of Microsoft Dynamics CRM solutions. They specialize in implementing CRM solutions for distribution and supply chain companies nationwide. They offer a version of Microsoft Dynamics CRM built specifically for the distribution industry. They are also Microsoft's industry partner for Wholesale Distribution.

Joining Beringer in these webinars will be guest speaker Barry Trailer, Managing Partner of CSO Insights. CSO Insights is a recognized, independent research firm that has been regularly featured in the Harvard Business Review, Business Week, Entrepreneur Magazine, the Wall Street Journal, Selling Power Magazine, Inc., CRM Magazine, etc. Barry will be sharing insights from their 2012 Sales Performance Optimization survey.

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David Buggy
Beringer Associates, Inc.
(856) 910-7771 x104
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