DNA Response, Inc. Launches New Silk'n On-Line Store

Share Article

Silk'n on-line store offers innovative at-home hair removal and fractional light anti-aging devices comparable to professional skincare treatments

FaceFX Anti Aging

FaceFX Anti Aging

Silk’n, an innovative company, which is charging forward and creating new arena in the use of at-home skincare technology.

DNA Response, Inc., provider of multi-channel e-commerce, marketing and order management solutions, has launched the new Silk’n On-Line Store for Silk’n. Silk’n is the leader of beauty products positioned to redefine at-home beauty care.

The new Silk’n Store features some of the well-known and popular at home permanent hair removal products, including SensEpil and Flash&Go, as well as with the new fractional light anti-aging system - FaceFX.

“We are incredibly excited to partner with Silk’n, an innovative company, which is charging forward and creating new arena in the use of at-home skincare technology," said Ranjit Mulgaonkar, President and CEO of DNA Response, Inc.

SensEpil has taken the beauty market by storm after it was introduced in 2009, and since has been featured on Good Morning America, Oprah, Dancing with the Stars and other media. The device utilizes the highly sophisticated Home Pulsed Light (HPL) technology, and its effectiveness is comparable to a professional laser hair removal treatment. The Flash&Go is a more ergonomic version of SensEpil, and is intended for more sensitive and targeted areas. The Silk'n FaceFX is an at-home device that uses a combination of fractional red light therapy and deep thermal heating to stimulate collagen production and achieve long-term, radiant skin. This unique FDA cleared technology improves skin texture and diminishes appearance of fine lines and wrinkles.

“We partnered with DNA Response for their state-of-the-art technology platform, e-commerce experience and their commitment to making us successful," said Michael Bank, President of Home Skinovations for the North America region.

The new web-store offers an enhanced version of the original site, and now displays simple, intuitive site navigation and a streamlined checkout process. All completed orders are shipped within 24 hours regardless of weekends or holidays through DNA’s order fulfillment channel.

About Home Skinovations:
Home Skinovations is a private company with a mission to develop, manufacture and sell the safest and most effective home‐use beauty devices and products. The Home Skinovations team of skilled scientists, engineers and business executives has over 25 years of introducing innovative light‐based products to the global aesthetic devices market. Home Skinovations manufactures Silk’n beauty products, including SensEpil, FaceFX, and Blue products for at home permanent hair removal, anti‐aging and acne treatments. The Silk’n family of products has surpassed one million treatments worldwide in over six continents and continues to grow. Silk’n has been featured on various TV programs such as Good Morning America, Today Show, Rachael Ray, The Doctors, and numerous magazines including O Magazine, Allure, Vogue and more.

About DNA Response.
DNA Response, Inc. (DNA) provides turnkey e-commerce, online marketing, and order management services to companies in the $300 Billion direct response market. DNA clients sell products direct to consumers using TV, radio, print catalogs, web and mobile as their sales channels. DNA’s ECOM2TM platform utilizes state-of-the art cloud computing technologies and services to improve operational efficiency by reducing transaction costs, eliminating credit card declines, and lowering order cancellations and product returns, while simultaneously increasing online revenue for our clients. DNA provides universal order management for processing orders in real time from all the sales channels with full visibility to the business for the clients. DNA generates incremental revenues and helps build a brand for our clients by providing comprehensive e-commerce and online marketing services.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Natasha Kocharov
Visit website