I implemented other strategies that broke the rules, such as never asking for client referrals and asked for vendor referrals instead, and the company experienced explosive growth
Boonton, NJ (PRWEB) July 09, 2012
Penguin Group announced today the launch of The Pumpkin Plan, the new business strategy book from the author of The Toilet Paper Entrepreneur, Mike Michalowicz.
Like so many entrepreneurs, Michalowicz was a struggling entrepreneur working 25 hours a day, eight days a week and still taking home less than his receptionist when he read an article about how farmers grow giant, prize-winning pumpkins and realized he could apply their methods to grow a colossally successful, remarkable business.
“I was resistant to it at first, because some of the methods farmers of gigantic pumpkins use – plant one type of seed, then kill off the weakest plants and nurture the strongest – are the opposite of what I was taught to do,” Michalowicz says. “But after firing my first batch of ‘weak’ clients, I saw immediate positive results that continued to build. Then, I implemented other strategies that broke the rules, such as never asking for client referrals and asked for vendor referrals instead, and the company experienced explosive growth in a short period of time.”
Michalowicz used these methods and other out-of-the-box strategies outlined in The Pumpkin Plan to grow two multi-million dollar businesses by his 35th birthday, and then went on to teach other entrepreneurs how to do the same. The Pumpkin Plan is now available for purchase at bookstores nationwide, and online at Amazon.com, BarnesAndNoble.com and other online retailers.
About Mike Michalowicz
Mike Michalowicz (pronounced mi-CAL-o-witz) is the CEO of Provendus Group, a consulting firm that ignites explosive growth in companies that have plateaued. He is a small business columnist for The Wall Street Journal; is a frequent television guest and keynote speaker on entrepreneurship; and is the author of cult classic book, The Toilet Paper Entrepreneur. Learn more about Mike at http://www.MikeMichalowicz.com.
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