The Patterson Foundation Ignites Digital Passion at Grade-Level Reading Conference

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Foundation shares on how social media can fuel modern movements in a digital era

There is no doubt in my mind that each of these 124 communities has a spark powerful enough to ignite a national movement.

The Patterson Foundation’s strategic communications team recently presented at the national Campaign for Grade-Level Reading Communities Network Conference in Denver. The Patterson Foundation shared with community leaders from across the country how social media can be used to ignite social movements, citing The Campaign for Grade-Level Reading Communities Network as an example. The Communities Network was formally launched in 124 communities across the country on Friday.

The Campaign for Grade-Level Reading Communities Network Conference brought together more than 600 leaders from across the country to work together to help low-income children close the literacy gap and become grade-level proficient by the end of third grade.

“That 74 percent of students who fail to read at grade level proficiency by the end of third grade and then later drop out is a staggering statistic,” said Roxanne Joffe, president of CAP Brand Marketing, The Patterson Foundation’s strategic communications partner. “It was a privilege to participate in this conference and listen to mayors and leaders from communities across the country display their passion and come together for the greater good. I hope our presentation on the theory and methodology behind creating a groundswell advances this passion for an important campaign.”

The Patterson Foundation’s presentation highlighted other modern movements where social media served as a key influential tool, including the Arab Spring and Occupy Wall Street movements. The Patterson Foundation shared with the leaders tips, techniques and resources to help communities use social media to create movements within their own regions.

“There is no doubt in my mind that each of these 124 communities has a spark powerful enough to ignite a national movement,” said Melissa Thompson, The Patterson Foundation’s account manager with partner CAP Brand Marketing. “That collective passion set the conference’s tone. Our presentation session worked to equip the leaders with the tools to scale this movement and use digital strategies to nurture powerful local networks to create new realities for literacy proficiency.”

To read more about how The Patterson Foundation is exploring working with The Campaign for Grade-Level Reading, please visit The Patterson Foundation’s Learning and Sharing blog.

About The Patterson Foundation
The Patterson Foundation believes that through communications, technology, and financial innovations, improvements may be achieved that transcend any single issue, entity, or geographic area. The Foundation provides resources to facilitate, expedite and share methods, techniques and tools, joining with others in creating new realties. For more information, please visit http://www.thepattersonfoundation.org.

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Roxanne Joffe
CAP Brand Marketing
(941) 953-9191
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