A great opportunity for retail executives to hear some great social media success stories, learn about critical mistakes to avoid, and have their own approaches evaluated for effectiveness and ROI potential by experienced experts.
Louisville, KY (PRWEB) July 05, 2012
RetailCustomerExperience.com, the Internet's leading news and information portal for the customer experience industry, announced today that it is adding a third full day to its annual Retail Customer Experience Executive Summit.
The Summit, to be held from August 6-8 at Hotel Sax in Chicago, will feature Dennis N.T. Perkins, PhD. on Leadership Lessons from the Extraordinary Saga of Shackleton’s Antarctic Expedition and branding expert Mike Wittenstein on The Apple-ization of Retail plus an in-depth educational tour of retail stores along Chicago’s world-famous Michigan Avenue. Day two of the Summit will be jam packed with informative sessions on: customer service training, integrating mobile technology into retail experiences, hiring and retaining great retail employees, loyalty marketing, pricing strategy, store layout and merchandising.
Headlining Social Media Bootcamp on day three of the Summit will be Dave Kerpen, cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm. Kerpen will speak on How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and other Social Networks). Following Kerpen’s address, working clinics will feature experienced instructors teaching social media strategies and tactics and evaluating attendees’ existing programs.
“No contemporary retail brand can afford to be without a social media strategy,” observes James Bickers, Senior Editor for RetailCustomerExperience.com. “But, as so many brands have learned the hard way, even one false move can undo years and of positive brand building. Our day long Bootcamp session will be a great opportunity for retail executives to hear some great social media success stories, learn about critical mistakes to avoid, and have their own approaches evaluated for effectiveness and ROI potential by experienced experts.”
More information about the Retail Customer Experience Executive Summit and its Social Media Bootcamp can be found here.
RetailCustomerExperience.com is devoted to helping retailers differentiate on experience rather than price. The site is founded on the understanding that retail today is fundamentally different than any other time in its history, and staying competitive requires new, holistic understanding of customers and how they want to shop. With a mission of being a one-stop information resource for the customer experience industry, RetailCustomerExperience.com covers a broad array of retail technology, consumer behavior and service, digital merchandising and signage, merchandising and display, employee training, in-store media, kiosks and self service, loyalty programs, marketing, multichannel and online retailing, point-of-purchase, social media, store layout and design and much more.
ABOUT NETWORLD MEDIA GROUP
Founded in 2000, Networld Media Group is a leading business-to-business (B2B) media communications company specializing digital media, associations and events in the mobile, self-service, digital signage, retail, food service and financial services industries. Media properties published by Networld Media Group include: ATMmarketplace.com, DigitalSignageToday.com, FastCasual.com, KioskMarketplace.com, PizzaMarketplace.com, QSRweb.com, RetailCustomerExperience.com, SelfServiceWorld.com and ChurchCentral.com.