MINI Takes the States with Fatboy®

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Fatboy® USA teams up with MINI USA to go forth, go west and go MINI

Fatboy® USA announced today they are part of MINI’s largest official road rally! The bi-annual MINI TAKES THE STATES (MTTS) rally kicked off in New York Wednesday, July 4th and will make the cross-country trek to Los Angeles concluding on Sunday, July 15th. Throughout the journey, Fatboy is providing an imaginative and energizing environment at stops with their fashionable lounge chairs for all the travelers to enjoy.

“Fatboy is proud to partner with MINI USA for this year’s MINI TAKES THE STATES excursion,” said President of Fatboy USA, Paula Masters. “Clearly we are a perfect fit for each other as MINI aligns with Fatboy’s commitment to providing fans with innovative, surprising and unparalleled experiences.”

As both Fatboy and MINI are celebrating their 10-year anniversary this year in the US, this is an exciting time to celebrate amongst the thousands of enthusiasts who will join the cross-country rally, or a leg of it, dotting the horizon with a gleaming caravan of MINIs. Along the way, MINI USA is providing its loyal owners and enthusiasts with genuine, once-in-a-lifetime motoring experiences as well as a unique lounging experience in the Owners Lounge, furnished with Fatboy® originals and Fatboy® points for guests to kick back in and experience the event.

“MTTS is perhaps the brand’s greatest demonstration of our commitment to the MINI community,” said Jim McDowell, Vice President MINI USA. “During MTTS, MINI USA acts on its promise to deliver a motoring experience unlike any other brand, engaging owners and their families and ensuring they enjoy their MINI to the fullest extent possible.”

For this year’s MTTS rally, the United States Paralympic Team is the charitable partner. A portion of the proceeds will be donated to the Paralympic Movement, with a minimum of $10,000 earmarked to support the Paralympic athletes who will compete in the 2012 Paralympic Games in London as well as 2016 hopefuls as they train.

To jump on board or learn more about MTTS, please visit http://www.miniusa.com/mtts.

About Fatboy®
Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. Fatboy® has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy® brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products all designed in the name of a wonder-fuller life. Wrap yourself in the Fatboy® brand experience and share the legacy by visiting http://www.fatboyusa.com and http://www.facebook.com/FatboyUSA.

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States. MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 110 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey. Information about BMW Group products is available to consumers via the Internet at: http://www.bmwgroupna.com

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Paula Masters
Fatboy USA
(214) 693-3450
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