HealthCompares Compassion Campaign Continues With New Release Of Infographics and Ebooks To Help Educate American Health Insurance Consumers

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HealthCompare, a health insurance comparison site, aims to educate today's health insurance consumer through new media such as ebooks and infographics.

HealthCompare Empowers Consumers

Along with probing questions and powerful infographics, HealthCompare will add ebooks to its arsenal of educational material in July.

Ebooks have a proven impact even in the health insurance industry. HealthCompare, a national health insurance comparison site, will be releasing ebooks to continue to target and educate American consumers shopping for health care coverage.

Armed with the knowledge that ebooks have changed the way people read and how the publishing industry has changed, HealthCompare seeks to reach new heights with its compassion campaign.

Initially, their reputation for compassion began on their site. When visitors came to the site looking for health insurance comparisons, HealthCompare chose to help them make effective decisions by posing a series of questions to them that caused them to think in a new way about their medical coverage.

The questions visitors were to ask themselves were:

What are the consumers current health care needs? Do they currently require medication? Does the consumer have a pre-existing condition? Or are they seeking to start a family in the near future?

Does the financial state of the shopper allow for a lower deductible, thusly giving them a higher monthly premium? Or would having a high deductible (and therefore lower monthly premium) be more beneficial?

Is the consumer’s physician a factor? If they prefer to continue seeing their doctor of choice, HealthCompare helps them decide what policies allow that.

Are there any other health insurance options for the shopper, such as spouse or parent plan?

Once consumers get their quotes, HealthCompare then helps them narrow their decisions by prompting them to ask further questions, like:

How much will the policies being compared cost them from their pocket when considering deductibles, co-insurance, and co-pays?

What will the policies being compared offer in terms of maximum out-of-pocket expense?

Will the consumer’s office visits be covered?

Do any of the policies up for comparison offer maternity?

Is prescription drug coverage an option?

How much will the consumer pay for emergency services and ambulances?

Will the current primary physician and local hospitals be accepted under any of the policies being considered?

Health insurance costs are much more involved than mere premiums and buyers must carefully consider all out of pocket expenses to understand what their policies will ultimately cost them. That’s why HealthCompare chooses to educate consumers.

The second leg of their compassion campaign involved releasing infographics to help illustrate health care coverage hardships for consumers.

Infographics are a useful tool used online to help graphically explain difficult concepts. Seeing how complex health insurance is for consumers, HealthCompare designed and released series of them to help illustrate hardships that accompany the health insurance industry.

Some of the infographics released in this series are:

Not All Health Insurance Comparisons Are Created Equal - Designed to illustrate how ineffective a poorly prepared quote and comparison can be

Why Is Health Insurance For Self-Employed Necessary - Designed to explain why self-employed people cannot afford to skip health insurance

Individual PPO Vs. Traditional Policies - Designed to illustrate the differences and similarities between PPOs and “traditional” policies

Where Can Consumers Find Affordable Medical Insurance - Designed to explain how to find affordable medical insurance

What is Private Health Insurance - Designed to educate consumers on what private health insurance actually means

Other infographics can be found here.

Along with probing questions and powerful infographics, HealthCompare will add ebooks to its arsenal of educational material in July. They will cover a wide range of topics to help guide consumers in making these important decisions when it comes to health care.

About Health Compare: HealthCompare was launched in 2009 to work with brokers and carriers to help individuals and families easily research, compare, buy, and enroll in the right health insurance plan at the right price. Based in Orange, Calif., it delivers accurate, customized, health insurance quotes for the country's diverse population.

Through a unique partnership with its sister company, CONEXIS, HealthCompare has the ability to quickly reach thousands of COBRA-qualifying consumers and provide them with COBRA alternatives at the moment they become eligible for COBRA benefits. This provides these consumers with an opportunity to enroll in individual or family plans and potentially save hundreds to thousands of dollars on COBRA premiums and, at the same time, rewards referring brokers with referral fee income for the life of each policy.

For more information, visit or call 888.748.5152.

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Michelle Ruble
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