Bonita Springs, FL (PRWEB) July 05, 2012
Nearly half a dozen writers and a slew of technologists have come together to launch Zincubate.
“In business, it’s all about the bottom line,” Katkin remarked. “Through this recession, we’ve had to learn how to survive. Zincubate.com provides reviews and help for the less-than-tech-savvy out there. They can find one place designed to help them learn how to implement technology to reduce their expenses.”
“Businesses can either make more money, or reduce their expenses.” Zach added. “Zincubate offers both for free.”
Zincubate, LLC , which was purchased by Atilus, late last year, evolved from the popular project management review website - http://www.Promana.net but has now become http://www.Zincubate.com along with its expanded mission to help businesses with technology. Zincubate, LLC, now a division within Atilus , LLC is the largest affiliate in the world for the popular 37signals company, and their suite of software including Basecamp.
“We needed a website, name, and brand that would capture the essence of what we were trying to offer small- and medium- businesses,” added Katkin. “’Z-incubate’ – is the perfect play on words and combination of language that underscores our mission – ‘to help businesses learn and utilize technology to grow, market, and run better.’”
Many small- and medium-sized business owners wear many hats. Very few have the time to become technology experts because they are busy balancing their budgets, making payroll, and supervising their projects. There are websites aimed at how to use technology, but they are for technologists, not the businessperson.
“Technology is useful, as long as it is understood,” remarked Harry Casimir, Co-Founder of Atilus. “Zincubate will help everyone understand what works, what’s cost-effective, what’s user-friendly, and what to avoid because it has steep learning curves.”
A cadre of writers in niche markets will be reviewing and recommending resources and technology. “Zincubate is funded through affiliate marketing revenue,” explained Katkin. “However, our editors and writers have been directed to review tech products without bias toward any one particular product. If we like something, we’ll tell you. If we don’t – we’ll tell you that, too.”