Launches New Video Feature to Tutor Parents in Back-to-School Shopping

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Parents will spend about $8 billion on supplies, clothes and books for their kids this fall. has tips to help parents save this "Back-to-School Saturday," the second-largest shopping event of the year.

In the next few weeks, parents will shell out big bucks to help their kids start school prepped and ready. Couponing and family finance experts Joanie Demer and Heather Wheeler of are now offering weekly videos with fantastic tips for cash-strapped parents.

Every Wednesday until school starts, the thrifty duo will post videos featuring back-to-school items, current sales prices and exact stores and locations to get all the basics for super cheap. They’ll showcase everything from pencils, pens, paper and binders to shoes, socks, clothes and lunch boxes.

Joanie and Heather hope these segments will teach families how to get ready for school the frugal way. These techniques are realistic and they really work.

It is possible to shop for school and save! Go to and look on the home page for smart ways to get kids back in gear for the classroom. The site also offers printable coupons and grocery coupons.

Heather Wheeler and Joanie Demer, founders of and authors of Pick
Another Checkout Lane, Honey! are money saving, bargain shopping and frugal living experts. With
their knowledge and savvy, they've sold over 50,000 books, generated 2 million unique viewers per
month at, and garnered 730,000+ Facebook fans and 26,000 Twitter

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