Boston, MA (PRWEB) July 05, 2012
Ars Logica today announces the publication of an updated Compass Guide to WCM report on SDL Tridion 2011, the current version of SDL’s web content management platform. Like the previous Compass Guide on SDL Tridion 2009, the new evaluation identifies the strengths and weaknesses of one of the industry’s highest-performance WCM/CMS offerings. Ars Logica founder Tony White comments, “Because SDL’s web content products are beginning to incorporate the vendor’s customer experience management strategy, this report will be especially helpful to potential buyers of top-tier CMS applications – where CMS and CXM begin to overlap.” White continues, “It’s no longer strictly about managing web content. You now have to add the ability to deliver a satisfactory digital experience on a customer-by-customer basis.”
All CMS vendors who want to stay relevant in today’s software market must bridge the gap between managing web content and managing customers’ online experiences. The functional gap between two CMS products that seem similar at first glance may in reality be miles wide. Prospective customers considering SDL Tridion – or any other top-tier CMS product – are encouraged to read the report, which is available for free download on Ars Logica's website.
The Compass Guides to WCM incorporate the results of Ars Logica’s hands-on product testing, which allows the analyst firm to say something meaningful and product usability, currently the #1 decision factor in customers’ purchase decisions. Most vendor-neutral analyst firms base their evaluations primarily on direct vendor input and a few vendor reference calls. Ars Logica actually uses the products it evaluates, and the firm invites communication from anyone interested in learning more about the real differences between the wide array of WCM products on the market. A few of the other WCM vendors we evaluate include Adobe, Oracle, OpenText, Sitecore, Ektron, Kentico, eZ Systems, Jahia, Hippo, Magnolia, and GX Software.
[Note to readers: Ars Logica will shortly supplement this report with analysis of the updated UI in SDL Tridion 2011 which replaces the previous SiteEdit functionality.]
About Ars Logica
Ars Logica is a vendor-neutral analyst firm helping companies evaluate their WCM requirements and select suitable CMS software. Our technology selection projects usually take the form of four to eight week customized consulting engagements. To address clients’ content management-related questions and problems that arise throughout the year, Ars Logica offers unlimited direct analyst access through its Analyst Anytime™ inquiry service.