New Guide Offers Small Organizations Advice On How To Manage Membership Renewal

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Wild Apricot, a leader in membership software for small associations and non-profits, has published a free guide to help start or refresh the member renewal process.

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Small organizations often don't have the opportunity to learn from what their peers are doing -- they don't have the resources to attend conferences or training sessions.

Wild Apricot, a leader in membership software for small associations and non-profits, has published a free guide to help start or refresh the member renewal process - How to Manage Membership Renewal.

Dmitry Buterin, Chief Apricot, noted that "when we looked at the results of our recent Membership Renewal Survey, we felt there was a lot of information that was worth sharing in a practical format."

Findings from the survey* included:

– 64% of respondents renew all members on the same date annually vs. using "rolling" renewal dates
– 82% offer some form of renewal "self-service", usually through their website
– 18% offered incentives to encourage prompt renewal

"Small organizations often don't have the opportunity to learn from what their peers are doing -- they don't have the resources to attend conferences or training sessions. We felt sharing this kind of information might help kick-start their membership renewal process, so we created a basic “how-to” resource to guide," said Buterin.

To illustrate how other membership organizations are managing their renewal process, the guide offers a snapshot of current practices, gained through the Membership Renewal Survey findings as well as other online research.

The guide offers ideas and tips on how to:

– Start the renewal process
– Determine the number of renewals
– Choose the most effective communications method(s)
– Follow-up and acknowledge renewals

In addition, the guide provides information on strategies, tactics on topics such as:

– Incentives and discounts
– Grace Periods
– Automated renewal processes
– Thinking in Terms of Ongoing Engagement & Retention

This “how-to” guide is the latest addition to Wild Apricot’s Membership Knowledge Hub, which offers a range of resources to support the staff and volunteers of small membership organizations in their roles and with their day-to-day challenges.

*Wild Apricot created an infographic illustrating the highlights of the Membership Renewal Survey.

About Wild Apricot:

Wild Apricot is web-based software for small associations and non-profits to help manage membership, website, events and other activities.

Contact:

Jay Moonah
Noisy Apricot (VP of Marketing)
jay(at)wildapricot(dot)com~ http://www.wildapricot.com/

(416) 410-4059 ext. 302

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Jay Moonah
Wild Apricot
1-416-410-4059 302
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