The British Council Releases New iOS Hidden Object and Word Game for Sports Fans in Time for London 2012

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LearnEnglish Sports World, a newly launched iOS game from the British Council, is a fun and visual app to test and improve sports knowledge in time for the London 2012 Games.

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LearnEnglish Sports World is a sports-themed hidden object and vocabulary game

LearnEnglish Sports World is aimed at English learners, as well as sports and casual game fans.

The British Council is proud to announce that its new sports-themed, hidden object and word game is available on the iTunes App Store starting today. In LearnEnglish Sports World, players have to find the hidden sports objects and earn medals while learning about sporting events – just in time for the London 2012 Olympic and Paralympic Games.

The game features 290 sports objects, categorised in 36 Olympic and Paralympic sports events, hidden in a beautifully illustrated sports scene. LearnEnglish Sports World has a unique twist – in addition to finding objects, players need to recognise and correctly spell the hidden sports objects to earn medals. Clues are available to help users identify and learn about various sporting events, and detailed information about the events is provided in the app.

The free app is designed for iOS, taking full advantage of its technical capabilities: a high-resolution landscape sports world comes to life with the retina display and users can zoom to immerse in a breathtaking visual sports world.

LearnEnglish Sports World is aimed at English learners, as well as sports and casual game fans. “LearnEnglish Sports World offers a fun and interactive way for sports fans of all ages and English abilities to learn new sports words,” says Neil Ballantyne, Mobile Learning Manager at the British Council. “We’re especially excited to expand our great range of language learning apps by launching this app in time for the London 2012 Olympic and Paralympic Games.”

The app is available for download in the iTunes App Store (

About the British Council’s LearnEnglish Mobile Apps
The British Council’s LearnEnglish mobile products aim to provide English learners from all over the world with fun and engaging tools to improve their listening, grammar, vocabulary and general language skills. English learning content is delivered through fun games, audio materials, short courses and learning tools. The British Council has reached millions of English learners via text-message subscriptions and smartphone applications. For more information on the British Council’s LearnEnglish mobile apps, please visit:

About the British Council
The British Council is the United Kingdom’s international organisation for educational opportunities and cultural relations. It works in the arts, education, English, science, sport and governance, and with over 100 countries worldwide and to build engagement and trust for the United Kingdom through the exchange of knowledge and ideas between people. For more than 75 years, the British Council has shared the UK’s knowledge and ideas with the world. For more information on the British Council, please visit

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Neil Ballantyne