Celebrate Playoffs in College Football with New Texas Tech Merchandise from South of the Red

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The announcement of a four-team college football playoff to replace the Bowl Championship Series in 2014 was announced on June 25, 2012. Support the newest chapter for the Red Raiders with an endless array of Texas Tech merchandise to show off your team pride.

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We’re excited to provide these great products to Texas collegiate fans of all ages.

With college football playoffs set to become a reality, the Final Four of football is set to replace the Final Two. The traditional BCS system that has been in place since 1998 will be superseded by a playoff system with a selection committee and a national championship game that can be bid out to a non-traditional venue.

Texas Tech president Guy Bailey was pleased with the new plan. “The key thing is it gives us a better handle on a national champion while preserving the importance of the regular season,” Bailey said to the Lubbock Avalanche-Journal. “The regular season is very important. We depend on full stadiums that support our athletic programs.”

In a statement released by Texas Tech, coach Tommy Tuberville remarked that the playoff was “long overdue.” Tuberville seemed eager for a national champion settled on the football field. “It took some time to get to the right model but I think we have found something that will only make college football better,” he remarked in his statement.

In stores and online, customers celebrated this major announcement by purchasing apparel and gear to show their college team pride. South of the Red, a major online retailer of unique collegiate apparel and gifts, welcomed the influx of visitors to its website, eager to snatch up Texas Tech merchandise to celebrate this college football milestone.

“We’re excited to provide these great products to Texas collegiate fans of all ages,” South of the Red owner Steve Smillie said. “We’ll be rolling out new Texas Tech merchandise soon to celebrate this new chapter of college football.”

About South of the Red:
South of the Red was established after owners Steve and Cande spent hours looking for unique Texas collegiate apparel for their sons without success. Based on this lack of easily accessible, high quality gifts and apparel, South of the Red was created. Committed to giving back to the community, Steve and Cande invest a portion of their net sales into quality charities and organizations.

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Paul Cronin
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