Sullivan PDR Estimator™ Launch to Revolutionize the Automotive Industry

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New paintless dent repair estimating system allows anyone to estimate dents of any size.

Owner Jim Sullivan explains his vision of “PDR for every car!” by pointing out that nearly every vehicle…has various dents and dings that could be fixed by PDR.

Sullivan PDR Estimator™ has launched a “game changer” for the automotive industry, making it possible for anyone to accurately and easily estimate the cost of using paintless dent repair (PDR) for dents of any size. Up until now, the only way to estimate for door dings and large dents has been to call a PDR technician for an in-person appraisal. This has been an inconvenience for body shops and dealerships, and also has resulted in estimate delays for waiting customers---wasting time for everyone involved. The recent launch of the Sullivan PDR Estimator™ web application has changed that, allowing anyone to get quick, accurate estimates on the spot.

Paintless Dent Repair (PDR) has saved the automotive industry billions of dollars compared to conventional repair costs over the last several decades. Until now, however, PDR use hasn’t reached its full potential because it has simply been too difficult for body shops and car dealers to get accurate estimates in a timely fashion. The Sullivan PDR Estimator web-app is the solution, giving shops the ability to give a customer two bids for a job---one for conventional repair, and one for PDR. Giving the customer a choice has proven to be very effective at capturing the business of self-pay customers on their first visit. Shops that have aggressively gone after self-payers have been able to build their self-pay business to as much as 20-30% of their overall revenue.

Owner Jim Sullivan explains his vision of “PDR for every car!” by pointing out that nearly every vehicle that arrives for service at a body shop, a dealership, or any other type of automotive service center, has various dents and dings that could be fixed by PDR. These customers could be captured by using this easy-to-use estimating software to write accurate PDR repair estimates, and then having in-house PDR technicians do the repairs, or teaming up with a local PDR company in order to get the repairs done. “Taking two minutes to estimate dents during an oil change or when a vehicle is brought in for other collision repairs could earn the shop some considerable add-on revenues,” Sullivan explains.

For additional information about Sullivan PDR Estimator, please visit the website at:

About Sullivan PDR Estimator™
The Sullivan PDR Estimator™ web application is a Patent-Pending software created by co-inventors Jim Sullivan and Jack Pelham. The service launched in June 2012 after several years in development and an exciting introduction to the automotive industry at the 2011 NACE Exposition. The system includes two separate applications: one for estimating dents of any size, and the other is customized for hail damage.

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