“I had a hard time finding a gift that would have substantial meaning and symbolism, so I wanted to provide that gift to all mothers”.
Hollywood, FL (PRWEB) July 06, 2012
The growing popularity of the push present in America is taking the maternity industry by storm. The push present tradition has been around for over a thousand years; however its comeback has been largely influenced by the glitterati of the United States. Celebrity moms have received everything from a $1,000 purse to a $300,000 ring for the commemoration of their babies. This growing trend has spawned an influx of small jewelry companies producing generic items, stamping them “push presents” and distributing to the masses.
The consumer response to the push present epidemic has been vacillant until recently, with women asking for new shoes or a new car as push presents rather than a gift that relates to the reason they’re getting a push present at all. A new company, Juno Lucina™, has defined the “perfect push present” and set a standard for this unique and special gift. Naming themselves after the Roman Goddess of Childbirth, Juno Lucina™ has set out to be the only company solely dedicated to this specific tradition.
The competition in this industry is high, racing against small companies manufacturing overseas for little to no cost. Juno Lucina™ has predominated by having the resources to provide high quality jewelry with natural, non-enhanced diamonds to a growing market. Although it would be much less expensive to outsource everything from manufacturing to telephone customer service, Juno Lucina™’s founder Erik says he will have it no other way. “This idea came from my experience as a new father trying to find something unique and special to give to my wife for the birth of our first child”, says Erik. “I had a hard time finding a gift that would have substantial meaning and symbolism, so I wanted to provide that gift to all mothers”.
Juno Lucina™ has allured the market as the only original push present that symbolically commemorates a new mother on the birth of her child. They are based in the United States and distribute nationwide. Juno Lucina™ is proud to have Merit Diamond® Corporation as its exclusive manufacturer, a nationwide leader in the diamond industry for over 30 years. To view the collection, visit http://www.jlucina.com