Strategic Alliance Expert Dave Luvison to Conduct Workshop at Institute for Excellence in Sales & Business Development Program on July 27 in Tyson's Corner

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Luvison to Present “Seven Bad Habits of Highly Ineffective Strategic Alliances…and What to Do to Avoid Them” for Sales Professionals in the Washington DC Region

Dave Luvison, July 27, IES&BD

Strategic alliances are difficult to manage effectively, which is why studies show that more than 50% fail.

Dave Luvison, Chair of the Association of Strategic Alliance Professionals’ (ASAP) Best Practice Bulletin Committee and member of its Credentialing Committee, takes a deep and insightful look at seven common bad habits of strategic alliances and why they lead to failure at a workshop he'll be conducting on July 27 in Tyson's Corner, VA. He’ll discuss seven good habits that promote successful partnering and long term sales opportunity. The program is the July installment of the Institute for Excellence in Sales & Business Development's (IES&BD) monthly sales excellence program.

This program will be held at the USA Today/Gannett Building, 7950 Jones Branch Drive, McLean, VA 22108. It will begin at 7:30am with networking and breakfast. The speaker will start at 8:15am. The workshop will run until 10:30am.

Luvison said, "We know that working with partners can lead to quicker access to new clients and the development of products and services that differentiate us from our competitors – leading to more sales opportunities. However, alliances are difficult to manage effectively, which is why studies show that more than 50% fail."

He continued, "Many sales and BD professionals note that their companies do little to enable successful partnership selling after the press release hits the wire."

Luvison said that his program will appeal to any new or seasoned sales executives, business owners, and anyone tasked with driving revenue.

The program is hosted by the IES&BD. The IES&BD serves as a center of actionable best practices, insights, proprietary data, tools, advisory services, thought leadership, and recognition that enable organizations to achieve High Performance in the area of Sales & Business Development. The IES&BD produces regular educational and networking programs for sales and business development professionals.

"We are fortunate to have Dave Luvison present at this month's program," said Fred Diamond, President of DIAMOND Strategic Marketing and Co-Founder of the IES&BD. "Our attendees have noted that strategic relationships are of critical importance to their selling efforts, yet their companies don't always support these opportunities after the initial deal is signed. Dave Luvison is the industry's foremost expert on making these types of relationships achieve the most success they can."

Registration information for this program can be found at

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