“It’s record-breaking for both the brand and the segment because it’s one of the biggest sales a retail product has made on the show to date,” said Taylor Polk, Excela Creative’s social media developer.
Los Angeles, CA (PRWEB) July 10, 2012
Chic handbag line, Cuore and Pelle, sold out of its initial stock of 5,000 units within five minutes of debuting on Good Morning America’s “Deals and Steals” segment on June 12. The brand continued to receive backorders on its custom high-traffic web platform, created by Excela Creative, closing in at over 15,000 total orders received.
“It’s record-breaking for both the brand and the segment because it’s one of the biggest sales a retail product has made on the show to date,” said Taylor Polk, Excela Creative’s social media developer. “The brand sold more during this sale than the combined total products sold during similar previous sales.”
It’s no wonder shoppers clamoured to purchase the fashionable goods. The brand’s best sellers, the Amelia Bag and Mirella Satchel, were listed for a staggering 77% off retail value, as well as the Luna Bag offered for 76% discount and the Isabella Double Zip Mini Bag for 72% discount.
“Excela Creative guided us through all the complexities of arranging a deal sale on a national platform,” said Cuore and Pelle Operations Manager Becky Lin. “They were able to respond and act quickly to all our concerns to ensure a smooth and recording breaking sale for Cuore and Pelle!”
Excela Creative has built more than 30high-traffic websites for “Deals and Steals,” ensuring shoppers experience high-quality, seamless browsing without technical issues associated with one-time online sale events. Brands featured on these one to a week sale segments offer unique deep discounts, often up to 80% off.
Excela Creative designed custom server e-Commerce platforms for Cuore and Pelle on three separate occasions for national TV deal segments. The June 12 segment also featured websites designed by Excela Creative for brands Nissa Jewelry, FHI Heat, Dr. Tabor and JW London.
ABOUT EXCELA CREATIVE
With more than 150 high-traffic websites designed, Excela Creative has become the leading choice for brands featured on Good Morning America’s “Deals and Steals.” A division of Excela, For Everything Business, the company specializes in after-sale online marketing services including email marketing, social media marketing, web design, digital PR and more. For more information, please visit http://www.excelacreative.com
ABOUT CUORE AND PELLE
Cuore and Pelle, Italian for “Heart” and “Leather,” is a designer handbag studio that combines the love of quality design and luxury details in all their pieces. Each genuine leather bag is carefully crafted with beauty, durability and functionality in mind; all leathers are carefully selected for their unique textures and colors to bring each bag they create to life. For more information, please visit http://www.cuoreandpelle.com