With that capability, marketers can deliver relevant offers to consumer that are currently in-market for a new vehicle purchase.
Vancouver, Canada (PRWEB) July 06, 2012
Future Flow Media released a review of targeted email advertising usage by automotive manufacturers and dealers. According to the publication, one of the major automotive industry direct marketing challenges is cost-effectively targeting advertising toward consumers who are actively “in-market” for a new vehicle. The email address list maintained by a typical dealer is often limited to consumers who have previously purchased from them, and that data is often out of date and not sufficiently detailed to provide the demographic and behavioural insights necessary for successful targeted email advertising campaigns.
The report describes how Enriched Email List Rental has been used as a new direct marketing tactic to: deliver special offers to consumers who own older vehicles and have expressed interest in specific car models; grow an in-house email address list; test marketing different segments, product offers, and messages; and segment and model target markets using the detailed email database. The case study also highlights how dealers can obtain an accurate measurement of campaign performance by matching-back contact information from dealership sales records to the rented email address list used for the campaign.
“By compiling data from auto service providers, parts retailers, warranty firms, and over 35 other after-market and public data sources, Enriched Email List Rental provides access to detailed vehicle ownership and demographic data for an email address list of over 30 million opt-in subscribers. With that capability, marketers can deliver relevant offers to consumer segments according to income, family status, residence location, vehicle ownership history, and likelihood of being currently in-market for a new vehicle purchase. That drives increases in online and showroom visits,” said Chris O'Neill, Principal Consultant at Future Flow Media.
The automotive industry email list rental case study is available on the Future Flow Media website, along with targeted email advertising spotlights on other industries, such as: financial services, retail, nonprofit, telecom, healthcare & wellness, and travel.
About Future Flow Media
Through targeted email advertising, Future Flow Media helps emerging and Fortune 500 companies and leading agencies get the most relevant messages in front of audiences that are ready to buy. Future Flow's Enriched Email List Rental is a new class of high-integrity, high-performance direct marketing that combines full-service consulting expertise, a proven campaign optimization framework, and the world's freshest, most targetable permission-based email address list. For more information, visit http://www.futureflowmedia.com.