Indianapolis (PRWEB) July 05, 2012
Consona Corporation (Consona), a provider of enterprise software applications that enjoy a leadership position across a diverse set of global, niche markets, today announced that it is repositioning its former CRM suite of products by returning to the use of the products’ original brand names, including Knova (knowledge management), Onyx (enterprise CRM), SupportSoft (eService) and Service Gateway (network management). While the former product names have been in use for some time, Consona is declaring the change official alongside the launch of four new product-specific web sites, as well as a new corporate web site. Visit the new sites at the following URLs:
“Consona’s knowledge management, enterprise CRM, eService, and network management software applications, which were formerly labeled as our CRM suite of products, can be integrated to provide a rich customer service and support experience, but they are most often utilized as best of breed tools,” said Tom Millay, vice president of marketing and product management for Consona Corporation. “Based on how our products are used, we have decided to return to Consona’s core branding strategy of maintaining the brands of our acquired products—which has served us well for our ERP software product lines. Many of our acquisitions have given us valuable brand assets within niche markets that are well recognized by customers, prospects and other constituencies, and we want to capitalize on that.”
Next, Consona will update its multiple ERP and product configuration software product sites to align with the new look and navigation, as well as preserve a cohesive brand and web experience for visitors.
About Consona Corporation
Since Consona was founded in 2003, we have been in the business of acquiring software applications that enjoy a leadership position across a diverse set of global, niche markets. Consona offers technology and services across the following software application categories: ERP, CRM, knowledge management, eService, network management and product configuration. Consona’s software and services are used by companies of all sizes, ranging from small businesses to Global 2000 enterprises, across a number of industries, including manufacturing, distribution, high tech, help desks, and telecommunications. Our brands include Made2Manage ERP software, Knova knowledge management software, Onyx CRM software, Axis ERP software, Intuitive ERP software, Encompix ERP software, SupportSoft eService software, Compiere open source ERP software, Service Gateway network management software, Cimnet ERP software, DTR ERP software, Relevant ERP software, and our Product Configurator software. For further information, visit http://www.consona.com, e-mail info (at) consona (dot) com, or call (888) 8 CONSONA.