Performance marketing is a rapidly growing industry. We wanted an agency whose expertise could help us grow our partnerships with top affiliates.
Seattle, WA (PRWEB) July 09, 2012
Custom Tailored Marketing, a digital marketing agency based in Seattle and specializing in affiliate marketing, has been retained by Rhapsody, America’s number-one premium music subscription service, to drive affiliate marketing to the next level.
Rhapsody’s commitment to growing its affiliate program, currently on the Google Affiliate Network, is the force behind its selection of Custom Tailored Marketing.
“Performance marketing is a rapidly growing industry. We wanted an agency whose expertise could help us grow our partnerships with top affiliates,” said Mark Keeney, VP of Marketing at Rhapsody.
With a decades-spanning catalog of 16 million songs, Rhapsody offers the ultimate digital jukebox that allows music lovers to discover the new music they will fall in love with next. Available on a wide variety of devices (via iOS, Android, and Windows), both in the home and on-the-go, the Rhapsody player gives niche music affiliates a wide variety of options that cater to music fans.
“We’re thrilled to work with Rhapsody to expand their relationships with a variety of affiliate partners. Their product will resonate strongly with niche music affiliates, bloggers, and aficionados,” said Angel Djambazov, Owner Custom Tailored Marketing. “Often retailers mistakenly overlook the need to run their affiliate program in sync with their other marketing channels. This creates cross-channel cannibalization and hurts Return on Ad Spend. A mistake that happens due to lack of true understanding of the channel. Our approach ensures the affiliate channel provides steady growth by creating affiliate partnerships that drive incremental revenue.”
The Rhapsody affiliate program is now live on the Google Affiliate Network. Affiliate sites, bloggers, and niche music sites are encouraged to contact Renee O’Banion about opportunities to work with Rhapsody by sending an email to renee(at)customtailoredmarketing(dot)com.
About Custom Tailored Marketing (Custom Tailored Marketing) is a full service digital marketing agency that specializes in affiliate marketing. As the most decorated affiliate marketing agency in the industry Custom Tailored Marketing boasts one Affiliate Agency of the Year Award, two Affiliate Manager of the Year Awards, and one Affiliate Advocate of the Year Award. Owner Angel Djambazov was named one of the Top 25 Performance Marketing Influencers by ImpactRadius and one of the Top 100 Most Influential Marketers of 2009 by an Invesp Poll. Custom Tailored Marketing’s philosophy and know-how provides a combination of experience, innovation, ethics, and the ability to fulfill our client’s marketing needs by building brand equity and ensuring their success in an increasingly savvy and complex online marketplace.
The Rhapsody® digital music service (http://www.rhapsody.com) gives subscribers unlimited on-demand access to more than 16 million songs, whether they’re listening on a PC, laptop, Internet connected home stereo or TV, MP3 player or mobile phone. Rhapsody allows subscribers to access their music through more touch-points than any other digital music service, including mobile phones from Verizon Wireless and MetroPCS, through Rhapsody applications on the Apple iPhone, iPod Touch and iPad, RIM BlackBerry and Android mobile platforms as well as through devices from Vizio, SanDisk, HP, Sonos and Philips. Rhapsody is headquartered in Seattle, with offices in Frankfurt, London, Luxemburg, York and San Francisco. Rhapsody, and the Rhapsody logo are trademarks or registered trademarks of Rhapsody International Inc. Follow @Rhapsody on Twitter and keep up with the latest on the Rhapsody Facebook page.