Pattern-Based Analytics Provider Emcien Corp. Expands Premiere Solution to Deliver Richer Insight into Customer Buying Patterns

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Latest version of EmcienMix enables manufacturers to sense the demand signal in order to align resources for optimal return-on-investment.

With Emcien optimizing our product options and standardizing what our customers want, we anticipate that our gross profit will increase by 1%.

Emcien Corp., a leading provider of pattern-based analytics solutions, announces the release of the latest version of EmcienMix, a proven analytics solution that identifies connections hidden in product sales-related "big data" to deliver visibility into customer buying patterns. These insights are leveraged across the enterprise to align resources for optimal Return-On-Investment.

The latest version of EmcienMix offers significant improvements for users:

  •     Trend comparison and analysis - Provides users with clear visualization of how customers are actually buying the products and features, with customizable views by region, brand, product line and more for “What-If” scenarios. It also allows users to slice by specific product features and compare buying trends.
  •     Dynamic dashboard - Delivers charts and graphs with a new interactive user interface for easier navigation.
  •     Meeting-ready printing capabilities - Simplifies chart and data presentations at meetings with enhanced print-ready report layout.
  •     Package-performance review/ Product-line metrics analysis - Monitors performance trends of new product bundles or configurations to determine high sellers vs. low sellers for improving forecast accuracy.

“Product mix is the single biggest driver of material cost, inventory and sales velocity,” said Radhika Subramanian, CEO, Emcien Corp. “EmcienMix delivers demand sensing and mix optimization to manage this complexity. The solution automatically analyzes product data – along with sales, revenue and cost information – to identify significant customer buying patterns, revealing exactly which choices customers are actually buying, highly popular feature combinations by segment, and then optimizing the product mix to satisfy the demand most profitably. This latest version provides for improved tracking, monitoring, reporting and forecasting.”

“There’s nothing out there that goes to the depth in analyzing product configuration and customer demand that Emcien does,” said Jacky Williamson, PPSTC manager, Ditch Witch. “The Emcien tool delivers insight into complex multidimensional data across silos and gives us information that guides better decision-making. By using Emcien to help optimize our product options and standardize our base product on popular functionality, we anticipate that our product offering will better represent our customer’s needs and that our gross profit will increase.”

About Emcien Corp.
Emcien is a first-in-class provider of pattern-based analytics solutions purpose-built for organizations in data-rich sectors such as manufacturing, distribution, retail and law enforcement. Emcien’s solutions convert an organization’s complex, multi-dimensional data into actionable intelligence, designed to deliver significant business value in the forms of new sources of revenue, increased profits, and enhanced competitive advantage. For more details, visit or contact us at sales(at)emcien(dot)com or call 404-961-6360.

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