Regional Developers Bring Massage Heights to Falls Church, Virginia

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Massage Heights, a premium franchise massage company, is opening its first location in Northern Virginia on July 13, 2012 in the Idylwood Plaza Shopping Center in Falls Church.

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With 25 million more Americans each year getting a massage today than a decade ago, the room for growth is limitless

Lucio Cisneros and Tatjana Misulic, Massage Heights Regional Developers for Northern Virginia, will open their first Massage Heights Retreat in Falls Church on July 13, 2012, bringing affordable, professional, convenient therapeutic massage therapy and an elevated experience to local consumers.

Executives of the San Antonio-based franchise company say Falls Church is a prime location for expansion. Based on 34 key components of research, Massage Heights shows an ideal match to the area’s population, psychographics, demographics, economic climate, spending habits, competitive landscape and real estate.

Massage Heights at Idylwood Plaza will be one of 77 franchise locations around the country, with a projected 100 open Retreats by the end of 2012. This includes the second Massage Heights Retreat in Northern Virginia scheduled to be opened by Regional Developer Cathy Mercil in Woodbridge, VA in the fall of 2012.

The rapidly growing membership-model massage franchise has tapped into a virtual goldmine segment: consumers receive approximately 230 million massage sessions annually, making massage therapy one of the fastest growing industries in the nation.

“With 25 million more Americans each year getting a massage today than a decade ago, the room for growth is limitless, “said Lucio Cisneros. “Medical research proves that regular therapeutic massage can help fight off disease and depression, boost immunity, relieve pain, increase alertness and improve sleep quality among other benefits. Massage Heights makes this an affordable and convenient option for people from all walks of life.”

Guests who visit Massage Heights are quickly addicted to the experience. According to the Associated Bodywork and Massage Professionals (ABMP), repeat visits for massage therapy range between 78 percent and 81 percent; Massage Heights boasts a 90 percent customer retention rate in each of its open locations.

“We appeal to people seeking to relieve anxiety or stress or back or muscle pain issues, as well as licensed massage therapists looking to improve their lifestyles with set hours and consistent traffic,” said Lucio Cisneros, noting that Massage Heights' facilities are open seven days a week, days and evening, with drop-ins available.

Massage Heights offers a monthly 1-Hour Massage with a membership fee of $59.99, with each additional 1-Hour Massage for only $49.99. Elevated services are also available, which include aromatherapy sessions, foot scrubs and stone facial massages. Massage Heights also offers a line of proprietary, all-natural body products so members can continue the therapeutic experience at home.

About Massage Heights

Founded in San Antonio, Texas in 2004, Massage Heights is a premium franchise massage Retreat company built on a membership model that makes regular massage therapy affordable, while still providing the level of service available at a five-star resort. The company's mission is to help all types of people incorporate convenient, high-quality, rejuvenating massage into their healthy lifestyles so that they can live their lives better. In an exploding industry, the company has more than 76 operating franchise locations open in the United States and Canada with an aggressive growth strategy planned throughout the U.S with a total of 1,620 locations within the next five years. The company was ranked in Entrepreneur Magazine's Franchise 500 list for 2012 and is a member of the International Franchise Association (IFA). Massage Heights is proud to support the American Cancer Society DetermiNation team in their efforts to help people touched by cancer live better lives.

For more information on Massage Heights Idylwood, visit their website. To stay up to date on the latest news and events surrounding the Grand Opening, follow the Massage Heights Falls Church Idylwood Plaza Fan Page on Facebook.

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Tatjana Misulic, Regional Developer
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