Progressive Digital Visionaries to Present at 2012 eDTC Revolution: Marketing to the Digital Consumer Conference

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Speakers include Digital DTC ‘Headliners’ & ‘Revolutionaries’

The creation and consumer consumption of digital channels continues to expand at an exponential rate. DTC marketers will need to develop truly revolutionary campaigns to break past competitors and connect with patients to create a relationship focusing on engagement and loyalty. Enter the eDTC Revolution: Marketing to the Digital Consumer Conference.

The 2012 eDTC Revolution agenda has been crafted to focus on the future of digital healthcare marketing, to help DTC Marketers revolutionize the way the latest digital trends should be applied to forthcoming patient marketing initiatives. This year’s event will be held on September 13-14, 2012 at the Renaissance Downtown Hotel in Washington, DC. The DTC Perspectives editorial team, with input from the eDTC Revolution Conference Board, has brought together digital marketing gurus and social media revolutionaries to ensure attendees are inspired and instructed on how to launch eDTC marketing into the future.

Keynote speakers include:

  •     Kevin Pho, MD, Practicing Physician, Social Media’s Leading Physician Voice, Founder of KevinMD – Forbes’ “Must-Read Health Blog” and Twitter-Recommended Health Feed
  •     Leigh Householder, Digital Strategist, VP, Managing Director of iQ, the GSW Innovation Lab, Author of and Editor & Publisher of
  •     Jamie Turner, Best-Selling Author of “Go Mobile,” Founder of, CNN’s Regular Guest Expert on Revolutionizing Social Marketing

Also featured on the conference faculty of forward-thinking digital experts are: Paul Ewing, Senior Director/Group Leader, Consumer Marketing, US Primary Care Marketing, Pfizer Inc.; Buddy Scalera, SVP Interactive Content & Market Research, Ogilvy CommonHealth Worldwide; Gina Battiste, Associate Director Urology Marketing, Astellas Pharma US, Inc.; Katie Rogin, Managing Director of Strategic Planning, Euro RSCG Tonic; Michelle Tucker, VP, Creative Director, DraftFCB; John Mangano, Vice President, Health and Pharmaceutical Solutions, comScore, Inc.; to name a few.

Among the vital topics to be discussed:

  •     Unveil new principles for revolution & evolution to transform health marketing innovation
  •     Inspire passion to create life-changing social media connections for patients
  •     Unlock the keys to scalable content that will ensure a resonate consumer message
  •     Shape the industry approach to the patient blogger and online brand reputation
  •     Unwrap the future of the doctor-patient conversation
  •     Predict new trends and applications of emerging technologies

The eDTC Revolution Conference is developed with leadership from the first-ever eDTC Conference Board. Twelve of the industry’s top minds provide strategic feedback and suggestions throughout the entire process to ensure that eDTC Revolution provides the content DTC Marketers want and need to hear. To view the eDTC Conference Board Members, visit

Additionally, the DTC Hall of Fame Award will be presented during a special ceremony, as part of the eDTC Revolution Conference. The DTC Hall of Fame award was created to recognize the individuals who have made significant contributions to advancing DTC marketing. “DTC marketing has been practiced for more than a decade and has grown to become an important component of the industry’s success,” Bob Ehrlich, chairman of DTC Perspectives said. “It is important to recognize individuals who have shaped DTC advertising and contributed to the communication of healthcare information directly to patients.”

The eDTC Revolution Conference is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers looking to further advance patient communications. Please visit our website,, for complete agenda information, sponsorship information and additional details. Interested individuals can register online or by calling Debra Sander at 973-239-2051, x221. Companies interested in networking opportunities should contact Sponsorship Sales Associate Carolyn Bradford at Carolyn(at)dtcperspectives(dot)com. Join the Revolution!

About DTC Perspectives, Inc.

DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through several publications, including DTC Perspectives Magazine and the OTC Minute e-newsletter, and several leading Conferences, including the flagship events, the DTC National and OTC National Conferences.

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Contact Information

For content inquiries:
Jennifer Haug

For partnership opportunities:
Christine Franklin

For registration or other inquiries, please contact the DTC Perspectives office at 973-239-2051.

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Jennifer Haug
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