Design, the Fourth Estate: LPK’s Nathan Hendricks’ Unprofessional Point of View on How to Make Design Better

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Hendricks uses journalism's cultural relevance as a model for how to increase design's influence on society.

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It’s not something anyone thinks about on the average day, but cultural institutions have a powerful influence over our daily lives. They infuse values and ideals into our identities as individuals and societies. For all those in the design industry who tout their profession to be—world-shaping, business-changing, life-bettering—the reality is that creatives and designers do not hold the same level of influence as institutions such as religion, education or the media.

On Wednesday, September 12th, LPK’s Chief Creative Officer Nathan Hendricks will give an AIGA-sponsored speech to the local design community about how creatives, have the power elevate the profession of design.

"AIGA is excited to have the opportunity to spotlight such a passionate leader in the local creative community,” says LeAnna Wagner, Co-President AIGA Cincinnati. “Nathan's enthusiasm and insight are infectious and we hope more leaders will be inspired to follow his lead in sharing with the community."

Hendricks’ talk titled, “Design, the Fourth Estate: An Unprofessional Point of View on How to Make Design Better,” uses journalism’s cultural relevance as a model for how to increase design’s influence on society. In his talk, Hendricks makes the case that journalists elevated their trade, their work and the benefits that work brings the world by creating and holding themselves to a set of ideals that guide their efforts.

“If we really want design to do what we say it can do—whether it’s for people, the world or business—we’ve got to define our values, establish and agree on ideals and set ourselves apart,” says Hendricks. “Only then can we move design from a profession of service to an institution that influences cultural change.”

About LPK

LPK is an international design agency where remarkable people build leadership brands. For us, brand building is about anticipating future forces, developing strategy, designing and innovating. For our clients, those pursuits create value, sustain leadership and transform business.

LPK’s portfolio of leading brands and long-term client relationships attracts some of the world’s best and brightest creative minds. Our ability to combine strategic skills, creative disciplines and cross-cultural perspective results in brand-building innovation across media, geography and time.

With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. We have developed and managed brand design franchises for some of the world’s most successful businesses.

LPK’s independent spirit champions a vibrant creative culture. We have been recognized by The Wall Street Journal as a “Winning Workplace.” HOW magazine describes us as “one of the largest and most influential branding agencies on the planet.”

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Kristin Lamarre
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