Logic Furniture Posts Winning Names in DuraMech Sleeper System Re-Naming Competition

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"One Touch Sleeper System" and "Dream Genius Sleeper System" are the first and second place winners, respectively, in Logic Furniture's DuraMech Sleeper System Re-Naming Competition.

The votes are in, and Logic Furniture has announced the results of its DuraMech Sleeper System Re-Naming Competition, with the first and second place winning names posted on its website http://www.logicfurniture.com/sleeper-system-renaming.

“One Touch Sleeper System” received the most votes among the five finalists selected from all the entries in the Re-Naming Competition, which Logic used to gather input on re-naming its DuraMech Sleeper System of sleeper sofas. The Grand Prize winner will receive a DuraMech Sleeper System with choice of style, size and fabric.

“Dream Genius Sleeper System” was the runner up name in the online voting. The participant who submitted this name will receive a Studio Flip-Flop sleeper with choice of fabric. Both winners have been notified.

“We want to extend a big thank you to all who participated. They gave us a lot of good choices, and we hope everyone enjoyed the challenge of giving this sleeper system the kind of name it deserves,” said Scott Billet, Logic director of program management. “It’s been an enjoyable way to do marketing.”

Whether “One Touch Sleeper System” becomes the name that replaces “DuraMech” depends on a trademark search and further marketing analysis, said Billet. “We like the name,” he said. “We need to cover the legal bases and make sure it works for the marketing approach we want to take. We’ll take some time to study those factors.”

At first blush, the name works because, with one motion, the sleeper can be opened, automatically store the seat cushions and sofa back, and enable a sound and refreshing night’s sleep with its electro-welded steel mesh foundation and supportive 5-inch mattress, which eliminates the bothersome “bar in the back” found with most sleeper sofas.

Logic sleeper sofa options include an upgraded memory foam mattress and an expansive array of textiles for a smart and stylish appearance. Addressing total ownership costs, upholstery components can be easily replaced on the same sleeper mechanism to repair damage, or to give designers and hoteliers the opportunity to bring a new décor package to life. The sleeper has tested durability — exceeding more than 10,000 opening and closing cycles. Its modular design allows for easy disassembly and reassembly to facilitate movement through narrow hallways and doors and into distinctive spaces.

For more information about Logic sleeper sofas and other hospitality furniture, visit http://www.logicfurniture.com.


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Mike Knaack
Logic Furniture
(574) 294-8844 234
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