The increase in followers the challenge from Lumber Liquidators inspired will allow us to keep supporters informed of global disasters, many of which won’t make the mainstream news.
Sarasota, Fla. (PRWEB) July 05, 2012
International humanitarian relief charity, ShelterBox USA partnered with national flooring retailer, Lumber Liquidators on a social media challenge, resulting in a $5,000 donation to help families made homeless by disasters.
Following earthquakes, floods, tsunamis, conflict or other disasters, ShelterBox delivers emergency shelter and lifesaving equipment—boxes of aid, which contain a high-quality tent, water purification system, cook-stove, blankets and other essential tools to help a family rebuild their lives in the days, weeks or months that follow a disaster.
During Big ShelterBox Week, the organization’s annual awareness and fundraising week, Lumber Liquidators challenged the nonprofit to make 5,000 new friends—Twitter followers or Facebook likes—by the end of the week for a $5,000 donation.
“Lumber Liquidators is proud to continue our support of ShelterBox and the work they do around the world, helping to provide shelter to families following disasters,” said Tom Sullivan, chairman and founder of Lumber Liquidators.
With the help of Lumber Liquidators, its volunteers and social media following, the organization reached its 5,000 goal just minutes before the campaign ended.
“Social media platforms like Facebook and Twitter have proven to be very effective and efficient ways for us to communicate with stakeholders interested in disaster relief and our efforts to provide emergency shelter to families,” said Emily Sperling, ShelterBox USA president.
“The increase in followers the challenge from Lumber Liquidators inspired will allow us to keep supporters informed of global disasters, many of which won’t make the mainstream news.”
ABOUT LUMBER LIQUIDATORS
Lumber Liquidators is the largest independent retailer in the United States, specializing in hardwood flooring (as ranked by Floor Focus Magazine, 2006). The company has one of the largest inventories of pre-finished and unfinished hardwood flooring in the industry. Visit one of Lumber Liquidators' warehouses, order online, or call 1-800-HARDWOOD. Info: http://www.lumberliquidators.com
ABOUT SHELTERBOX USA
Since 2000, ShelterBox has provided shelter, warmth and dignity following more than 180 disasters in over 80 countries. ShelterBox instantly responds to earthquake, volcano, flood, hurricane, cyclone, tsunami or conflict by delivering boxes of aid. Each iconic green ShelterBox contains a disaster relief tent for an extended family, stove, blankets and water filtration system, among other tools for survival. ShelterBox’s American affiliate, ShelterBox USA is headquartered in Sarasota, Florida. Individual tax-deductible donations to ShelterBox USA can be made at http://www.shelterboxusa.org, (941) 907-6036 or via text message by sending SHELTER to 20222 for a one-time $10 donation.