Vodafone Egypt Makes MobileAware’s Mobile Self-Care Solution Available to Customers

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Customers can now manage their accounts from their mobile devices

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MobileAware, which builds exceptional mobile engagement channels, today announced that Vodafone Egypt, the largest telecom operator in Egypt, has deployed MobileAware’s self-care solution, mCare, to its customers. MobileAware implemented the solution in less than four months, on time and on budget.

mCare, which empowers subscribers to manage their accounts from mobile devices, provides an optimized mobile experience for the user. Subscribers can easily view current usage, pay bills, add and delete services, and top up pre-paid balances with MobileAware’s solution, which is platform agnostic and works on virtually any mobile device type.

“We aspired to deliver mobile self-care to customers to provide an outstanding customer experience that meets the growing demand for mobility,” said Ahmed M. Shaalan, Senior Manager, Enterprise Systems Technology Products & Services Delivery, Vodafone Egypt. “We discovered MobileAware, and within three months we had a working mobile self-care presence that leapfrogged everything our competitors had attempted. The results were even better than we’d imagined. MobileAware not only handled the technology aspects, but also provided valuable advice on how to foster adoption.”

mCare brings value to both the operators and the subscribers. Operators can considerably reduce operating costs by deflecting calls to the customer care centers. At the same time, subscribers are able to proactively manage their own accounts on their own terms, resulting in higher customer satisfaction ratings.

“mCare provides a rare opportunity for operators to quickly improve their bottom line while simultaneously offering their customers substantial benefit,” said Armin Gebauer, CEO, MobileAware. “Right now, mobile self-care is an attainable luxury for companies and their subscribers. Given the rate of mobile adoption, this technology will soon become an expectation and therefore a necessity.”

About Vodafone Egypt
Vodafone Egypt’s primary aim is always to be the best mobile network operator in Egypt providing our customers with the most reliable network, the latest technologies and the best communications experience. Towards this end, our highly skilled technology professionals work tirelessly to develop state of the art architecture of Vodafone Egypt’s core voice, data, transport and fixed networks. We provide our customers with secure, reliable, highly available and efficient enterprise services based on ITIL methodology to support the business and satisfy our customers in a cost-effective manner. Our ultimate goal is to provide customer centric and cutting edge services while maintaining a world class network quality, optimum network resilience and the most innovative total communications solutions that best serve their needs.

About MobileAware
MobileAware helps mobile network operators enhance the customer experience by building exceptional mobile engagement channels. The company’s innovative solutions enable operators to rapidly build and launch a mobile presence that is accessible from any device. In this way, MobileAware lowers the cost of providing excellent customer service while creating major new revenue streams. Many of the world’s largest operators, including Orange, T-Mobile, TELUS and Vodafone, have relied on MobileAware to help them transition to a Mobile First strategy.

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Shelby Geyer

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