Sierra Trading Post Joins Help Colorado Now Efforts

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The Wyoming-based multichannel retailer donated and delivered $40,000 in apparel to victims of the disastrous Colorado wildfires Wednesday.

When the call came to help those affected by the Waldo Canyon and High Park Fires in Colorado, there was no hesitation.

Sierra Trading Post, a Top 100 Internet retailer based in Cheyenne, delivered clothing and shoes valued at $40,000 on Tuesday to, an initiative bringing government agencies and non-profits together to help Coloradoans experiencing disasters.

“We have nearly 200,000 customers who call Colorado home. Coloradoans have been good to us,” Sierra Trading Post President Gary Imig said Thursday. “When the call came to help those affected by the Waldo Canyon and High Park Fires in Colorado, there was no hesitation.”

In recent weeks, Colorado has experienced many wildfires, but two have made national news. Reported on June 9, the High Park Fire burned more than 87,000 acres in the foothills north of Fort Collins and destroyed more than 250 structures. The Waldo Canyon Fire started two weeks later near Colorado Springs, burning more than 18,000 acres and destroying 340 homes.

Sierra Trading Post’s tie to Fort Collins was solidified in March with the opening of its Fort Collins Technology Campus, from which 20 or so employees living in the area work. The eTailer’s ties to Colorado will only grow stronger with the planned expansion of retail operations and the opening of its fifth brick-and-mortar store in South Denver later this year.

“The decision was made Friday to contribute to Help Colorado Now, and by 3 p.m. Tuesday, we had all the product we thought would be useful pulled from inventory, boxed for easy moving and loaded on three pallets,” explained Sierra Trading Post Inventory Optimization Manager David Dietel. “It was pretty fast, and we know it will be appreciated.”

Those three pallets held about $40,000 in new apparel and sandals in various colors, sizes and styles. The donation was made in consideration of the communities’ needs as outlined by officials, including jeans, shoes and shirts, Dietel added.

On Wednesday, the pallets were loaded on a Sierra Trading Post employee’s truck and driven to the Fort Collins collection center. From there it will be distributed to the various non-profit agencies associated with, including the American Red Cross, The Salvation Army and Larimer Humane Society.

About Sierra Trading Post
Headquartered in Cheyenne, Wyo., Sierra Trading Post is a Top 100 Internet retailer known across the globe for offering "Great Deals. Great Brands." Sierra Trading Post purchases overstocks, closeouts and 2nds from more than 2,000 brand names, and offers customers 35-70% savings every day. Founded in 1986, the company has saved customers more than $3.5 billion off retail prices on outdoor gear, shoes, clothing, accessories and home furnishings. Sierra Trading Post currently operates outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo., a Technology Campus in Fort Collins, Colo., as well as a Call Center and Technology Campus in Cody.

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Juliette Rule

Juliette Rule
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