Los Angeles CA (PRWEB) July 10, 2012
It seems like every great new internet product has an animated video that explains what the product does. Google uses them to explain their new product offerings and nearly every tech startup has a cartoon on their front page to introduce their service. Over the past couple of years, hundreds of new studios and explainer ad agencies have popped up around the world to serve the growing demand for this kind of product.
For the most part, these animated videos are made with very simple cartoon characters and last between 30-90 seconds. This is just enough time to give a solid introduction to a product and encourage viewers to try the service. This is important for tech products that seem complicated to the average person. The cartoon explanation eases the learning curve and at the same time helps make the brand more friendly and approachable. The best thing about the animated explainer video is that it’s a multi-purpose ad. It’s serves as an introduction on the company website, but can also be used as a tool for sales, social media marketing and a nice addition to blog entries.
There are over 70 explainer video agencies around the world and a number of free tools that you can use to make your own marketing video. If you're looking to make an explainer video, go to http://www.explainer-video.net. This is a new directory resource with profiles and sample work from nearly every animated explainer video producer from around the world.