Sun Valley Launches “Skip Town” Campaign; Skip A Real Stone On A Sun Valley Lake From Your Computer

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Sun Valley provokes those needing an escape from their hectic, technology swamped lives a chance to break out and skip a stone from their computer using a unique, immersive, digital experience to remind them to disconnect and recharge. Users are able to enter a contest to win an all expenses paid trip to Sun Valley this summer! Offers Chance to Win Dream Sun Valley Getaway

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Skip a real stone on a real lake in Sun Valley from your computer and win a dream vacation to Sun Valley this summer

Visit Sun Valley and Sun Valley Resort invite those seeking solace from their hectic work schedules to “Skip Town” through an immersive, digital, real time experience. Visitors to stoneskippingrobot.com find themselves on a pristine mountain lake where they can use technology to skip a stone across water, right from their computer.

The user controls the trajectory and power of their stone toss from their keyboard and watches their stone skip in real time. Users can then post a video of their “skip” on Facebook and Twitter as well as compare results on the leaderboard, inviting their friends to try and beat their toss.

While virtually escaping to Sun Valley, skippers can also enter to win an all-expenses-paid trip for two with the “Pack Your Getaway Car” contest. To enter, entrants pack a virtual car for their dream 5-day vacation in Sun Valley choosing from a robust selection of prizes. From mountain biking and horseback riding, to fine dining and live performances, the car continues to fill with incredible Sun Valley offerings. Once the car is full, the contestant closes the doors to the car and is entered to win their customized Sun Valley experience.

“We want to remind people to turn off from their hectic lives, and re-energize in Sun Valley where you can skip a stone in real life! Sun Valley offers an incredible summer line-up of events and offerings for the whole family to enjoy” said Visit Sun Valley president and CMO, Arlene Schieven. “Skippy is a unique and fun concept that engages people in a little mountain fun, no matter where they are and is a nice reminder that a vacation in beautiful Sun Valley will do the body and the mind good.”

Ad agency, Eleven Inc., engineered and built the stone-skipping robot (“Skippy”) in-house, and partnered with satellite internet provider, TodoCAST, to enable remote control of the robot. “Skippy” is skipping stones from July 9 through July 14, 9 a.m.- 5 p.m. daily, Mountain Daylight Time. The “Pack Your Getaway Car” contest runs from July 9 through July 22.

Click here for a video short on the building of “Skippy”: http://www.eleveninc.com/clients/11/skippy_robot_web.mov

Direct link to “Skippy”: stoneskippingrobot.com

Media inquiries: Janice Snook, Janice & Associates, janicesnook(at)gmail(dot)com, 650.400.4448

About Sun Valley Marketing Alliance
Visit Sun Valley is the destination marketing organization for the Sun Valley region of south-central Idaho. Located amid a pristine mountain environment and high desert climate Sun Valley is a four season outdoor paradise known as much for its art and cultural offerings as its recreational opportunities. Home to America's first destination ski resort, Sun Valley is recognized as The Original Mountain Town for its mountain heritage and down to earth appeal. For more information on area events, lodging, dining, shopping, and recreational offerings go to http://www.visitsunvalley.com. For media inquiries contact Janice Snook, Janice & Associates, janicesnook(at)gmail(dot)com, 650.400.4448

About Sun Valley Resort
Founded in 1936 as the first ski resort in America and the recognized inventor of the chair lift, Sun Valley Resort hosts four-season activities for vacation and business travelers, local and regional guests, and families and kids. Continuously modernizing amenities and service standards, Sun Valley is perennially ranked “best of” by major ski, golf and travel media.

On-site skiing, golf, concerts, hiking, biking, fishing, shooting, bowling, theater, concerts, spa services, swimming, shopping and casual and world-class restaurants, meetings and convention space, weddings and special events rank Sun Valley atop all other U.S. destination resorts for number of recreations. Top classical and other musicians from around the world perform at the annual Sun Valley Summer Symphony and scores of Olympic figure skaters showcase their talents at ice shows on Sun Valley’s legendary rink. Sun Valley is also famous as an escape resort for Hollywood stars and America’s foremost business leaders.

About Eleven Inc.
Eleven Inc. is an independent, truly media agnostic, full-service creative communications agency, brand studio, and innovations lab based in San Francisco, and founded in April 1999. Current clients include Apple, Virgin America, Union Bank, Coinstar, EatonVance, NetApp, San Francisco Travel Association, Sun Valley Resort, Visa, AAA and more. http://www.eleveninc.com

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