Our customers are drawn to the big websites, as they know there are going to be more registered users...
Basingstoke, UK (PRWEB UK) 10 July 2012
PR agencies are known for helping both small and large businesses gain media coverage and brand awareness. This is why Marketing Quotes was approached by a new dating website, as they were looking for media exposure and coverage of their new online dating website. Due to the number of PR companies in the UK, the problem of finding the right agency means that a lot of time is needed in order to research and select.
The owner of the dating website commented 'the online dating industry is growing and is very competitive, so standing out is difficult. Our customers are drawn to the big websites, as they know there are going to be more registered users and the chances of finding a partner are therefore higher than going with a new site like ours. We have tried PPC advertising and that was very expensive and not very fruitful. We hope that by getting some media coverage will help us get a foothold in the market to compete with the big dating websites like Match.com.'
Anne Richards (who works with Marketing Quotes) stated 'the online dating industry is booming, as meeting people is changing with the world of social media. Finding a partner has never been easy and although society is changing, the problems have remained the same for hundreds of years. PR will certainly help gain media coverage, but whether it will make the different between success and failure is not clear.'
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