Brits Wear Olympic Pride on Their Sleeve - Wolverhampton named Union Jack capital of the UK

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Panasonic's Patriotism Poll reveals the weird and wonderful ways Brits will be showing their pride during the Olympics. The West Midland town of Wolverhampton was named Union Jack capital of the UK with nearly half (46%) of residents planning on hanging a Union Jack flag during the Olympics.

Following a plethora of national celebrations, including the Queen’s Diamond Jubilee and Euro 2012, Panasonic’s Patriotism Poll has found that Brits will be showing their passion for Team GB during the Olympic Games in a whole host of weird and wonderful ways.

The poll, to launch Panasonic’s new Flag Tags app, found that the UK will display their national pride through their clothing with one in five (18 per cent) buying a Union Jack t-shirt and one in eight (14 per cent) planning to adorn their tootsies with Union Jack novelty socks.

Brits will also be decorating their bodies to pledge their allegiance to Team GB with a quarter (23 per cent) of people planning on painting a flag on their face and one in ten girls getting creative with some Union Jack themed nail art. For those who don’t fancy the prospect of getting paint on their face, the Panasonic Flag Tags app allows users to virtually paint their country’s flag on their face and use it as their Facebook profile picture to show their patriotism.

Streets are also set to be littered with flags with one in five (19 per cent) UK residents set to string up a Union Jack flag in their house to support Team GB during The London 2012 Olympic Games, whilst one in ten will hang the national flag from their car window .

The West Midland town of Wolverhampton was crowned Union Jack capital of the UK in the Panasonic Patriotism Poll with nearly half (46 per cent) of residents planning to buy Union Jack paraphernalia to celebrate The Olympics.

Historical Oxford is the second most patriotic city (44 per cent), whilst the seaside town of Brighton is set to fly their Union Jack flags with pride coming at number three (38 per cent).

Panasonic’s Top 10 Patriotic cities:
1.    Wolverhampton
2.    Oxford
3.    Brighton
4.    York
5.    Oxford
6.    Birmingham
7.    Coventry
8.    Southampton
9.    Plymouth
10.    Chelmsford

Gaele Lalahy, Digital Communications Manager of Panasonic UK says: “It’s great to hear that so many people will be showing their support for our talented athletes this summer. The Olympics is one of the greatest events to ever happen to our country so it’s important we dish out a bit of national pride and show Team GB just how much we’re behind them.

“As Official Audio Video equipment partner of the London 2012 Olympic Games, we can’t wait to see all the weird and wonderful ways people will show their support for their team. Our specially created Flag Tags app is a simple way of helping people share their support for their favourite team by painting their nation’s flag on their face & share it with their friends.”

To try out Panasonic’s Flag Tags app and show your passion head to

Notes to editors:
OnePoll surveyed 2,000 UK adults between 1 and 3rd June 2012. The survey was carried out online.

For further information please contact:
Katie Bawler / Harriet Powell/Caroline Stephenson
Tel: 020 7927 9999
Email: PanasonicOlympics(at)eulogy(dot)co(dot)uk

About Panasonic
Panasonic has been an Official Worldwide Olympic Partner in the Audio Video Equipment Category for more than 20 years - providing technology and video expertise from large screen displays, audio and broadcast equipment at the event venues to supplying top of the range cameras, camcorders and plasma displays to support the training programmes of athletes such as the British Sailing team and heptathlete Louise Hazel.

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Katie Bawler

0207 927 9999
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