Washington, D.C., (PRWEB) July 09, 2012
“We are excited to deliver a unique product to small and medium sized businesses in Washington, Philadelphia, Tampa and Orlando that will help them continue to expand their business and stay on pace with the mobile market,“ said Troy Barton, President and CEO of MobiStreets.
According to Microsoft Tag, 51% of smartphone users are more likely to buy from a retailer with a mobile specific web site, however, only 4.8% of retailers have a mobile website. The mobile audience wants information quickly and more directly. The level of detail on a traditional desktop site can translate poorly when users view the webpage on a mobile device. Fonts are too small, images too large, pages can take a lifetime to load and flash players do not work on the majority of devices such as the IPhone. Optimizing a website for a mobile platform solves these problems.
With an optimized mobile website, businesses can ensure customers can find what they are looking for quickly and easily. The MobiStreets team brings years of advertising and technology experience together to successfully develop both an advertiser and user friendly mobile site.
Through the MobiStreets service, clients using mobile sites can offer easy-to-use navigable buttons including: “Click to Call” and “Click to Map”, as well as streamlining links to OpenTable Reservations, Facebook sites and Twitter feeds.
MobiStreets offers a unique advantage for businesses using their technology by allowing simultaneous desktop and mobile site updates, eliminating the time-consuming practice of updating information twice.
MobiStreets (http://www.mobistreets.com) is a business-to-business technology company supplying turn-key mobile optimization based upon the latest technology. Utilizing state-of-the-art software, MobiStreets offers the ability for small to medium sized companies to gain an effective mobile web presence with a quick turnaround time at a reasonable price.
MobiStreets was formed in 2012 by former executives of NAVTEQ and Nokia, global leaders in GIS and Communications technology. These executives were laid off during Nokia’s reorganization earlier in the year. After presenting their Business Plan to Nokia, they received funding to launch the MobiStreets product.