Those sellers do 3 things right: correctly manage their pipeline, have the skills and tenacity needed for strategic prospecting and have the sales tactics and strategies needed to support the closing ratios upon which their pipeline is based.
New York, NY (PRWEB) July 10, 2012
Digital Media Training announces methodology for training content development. Digital Media Training’s content has been developed over more than 20 years and is the accumulation of the best practices for each phase of the sales cycle. Content is based on continuously observed and field tested strategies, tactics, and disciplined practices of the top sales performers, globally. Those sellers do 3 things right: correctly manage their pipeline, have the skills and tenacity needed for strategic prospecting and have the sales tactics and strategies needed to support the closing ratios upon which their sales pipeline is based.
Digital Media Training’s content is the observed answer to the question, “what are the sellers and managers who have had the greatest success across all industry verticals doing right?”
Digital Media Training’s Pipeline Management System was introduced over 20 years ago by a leading global training company formerly run by Steve Bookbinder. Steve introduced the Pipeline Management System to more than 1,000 sales teams. DMT’s Prospecting Strategies are derived from techniques originally taught in the 1980’s, 1990’s, and the early 2000’s, which focused on handling objections by redirecting the conversation in a friendly, professional manner rather than the more commonly taught aggressive and gimmicky approaches. The techniques Digital Media Training teaches have been field tested continuously for more than 20 years and recently enhanced to reflect leading edge social media strategies and communication technology advances that have forever changed the way sellers communicate with prospects and clients. Digital Media Training’s digital content is constantly updated and refreshed. Digital training content is informed by active industry leaders on the publisher, technology, agency and advertiser sides.
How was Digital Media Training’s delivery methodology developed?
Digital Media Training has conducted more than 3,000 workshops and has trained and coached more than 30,000 sellers and managers globally. Digital Media Training’s methodology was shaped by those client engagements, combined with interactive lecture, small group exercises and competitive team role play “games.” This approach has been perfected over more than 20 years and has been shaped by constant evaluation and sales improvements. DMT’s content is heavily influenced by ongoing client engagements. This training content is frequently refreshed, updated and reconfigured for each client’s newest challenges. The best training gets each student’s attention and focus, while giving them the confidence and inspiration needed to test new ideas. Training goals need to be customized to each group so the training is tactical as well as responds to each participant‘s need for engagement, challenge and reinforcement.