BB Direct’s Enhanced Ailment Sufferers Masterfile Is Now Largest HIPAA Compliant Marketing Database

BB Direct’s Enhanced Ailment Sufferers Database is now the largest database of its kind. This HIPAA compliant database helps connect health industry businesses with their target audience.

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most comprehensive and accurate ailment and Rx database available for direct mail marketing purposes

Cape Coral, FL (PRWEB) July 12, 2012

Each year in the U.S., thousands of people are diagnosed with a variety of diseases and ailments. This group of consumers is in need of a variety of products and services including medication, insurance, assist devices, and discount prescription plans. An industry leader in direct marketing list brokerage services, BB Direct, offers an Ailment Masterfile that allows medical related businesses to reach their niche market through astute demographic filtering options. With over 165 ailments identified, in addition to Rx and OTC treatments also available, no other marketing database provides coverage of this depth and breath.
BB Direct’s Ailment Masterfile allows for maximum audience targeting through standard demographic filters such as age and income, as well as more advanced filtering options including type of prescription medication used and consumers that practice “healthy choices”. The Masterfile encompasses a long list of ailments including:

  •     Alzheimer’s Disease
  •     Back Pain
  •     Cancer
  •     Diabetes
  •     Epilepsy
  •     Heart Disease
  •     Ulcers
  •     Weight Management
  •     Many More!
BB Direct CEO Brian Berg feels the Masterfile allows businesses to “accurately pinpoint the most likely candidate for their marketing offers.” In addition, Berg states “The BB Direct Ailment Masterfile is the most comprehensive and accurate ailment and Rx database available for direct mail marketing purposes.” BB Direct’s Ailment Masterfile is HIPAA compliant and available for use when using direct mail advertisement.
About BB Direct
BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at http://www.bbdirect.com.


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