New Ebooks To Follow Infographics In HealthCompare's Continuing Education Campaign To Empower Health Insurance Consumers

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HealthCompare is a health insurance comparison site whose goal is to educate the American health insurance consumer through education and illustration through new media formats like infographics and ebooks.

HealthCompare has new ideas for reaching and teaching consumers

With the explosion of ebooks and ereaders (due largely in part to the self-publishing industry), more Americans than ever are reading again.

HealthCompare is a leader in the health insurance comparison industry, taking their compassion for consumers beyond the norm. They began to build their reputation for caring when visitors to their site were encouraged to educate themselves prior to continuing their search for the perfect policy.

The education they wanted to instill in shoppers who visited their website was a lesson in themselves. HealthCompare wanted the American people to learn as much as possible about themselves, their finances, and the health insurance industry. So they inspired people to answer the following questions about their situations:

What are the consumers current health care needs? Do they currently require medication? Does the consumer have a pre-existing condition? Or are they seeking to start a family in the near future?

Does the financial state of the shopper allow for a lower deductible, thus giving them a higher monthly premium? Or would having a high deductible (and therefore lower monthly premium) be more beneficial?

Is the consumer’s physician a factor? If they prefer to continue seeing their doctor of choice, HealthCompare helps them decide what policies allow that.

Are there any other health insurance options for the shopper, such as spouse or parent plan?

Once consumers get their quotes, HealthCompare then helps them narrow their decisions by prompting them to ask further questions, like:

How much will the policies being compared cost them from their pocket when considering deductibles, co-insurance, and co-pays?

How much will the consumer pay for emergency services and ambulances?

Will the current primary physician and local hospitals be accepted under any of the policies being considered?

Health insurance costs are much more involved than mere premiums and buyers must carefully consider all out of pocket expenses to understand what their policies will ultimately cost them.

HealthCompare understands this and wants every American consumer of insurance to understand this, too.

They continued to educate the public through useful tools called infographics.

These unusual type of graphics utilize bright colors and vivid images to depict otherwise complex topics in easy-to-read, easy-to-understand formats. Infographics are very popular for their sharing ability online and HealthCompare saw the advantage to using them early on.

They released a series of them to help illustrate the hardships health insurance can place on individuals and families.

Here are a few they released:

How To Find Affordable Individual Health Insurance - Designed to direct and educate health insurance consumers find individual health insurance that’s more affordable

Buying Individual Health Insurance Effectively - Designed to help today’s consumers choose health insurance that’s effective for them

Where To Look For The Cheapest Health Insurance - Created to help shoppers find the cheapest health insurance for their needs

However, more can be found here.

But HealthCompare is not stopping there.

They will utilize the ever-popular ebook format for their continuing education campaign.

With the explosion of ebooks and ereaders (due largely in part to the self-publishing industry), more Americans than ever are reading again. Ereaders have made books affordable and portable like never before. HealthCompare will use this avenue to reach consumers at all stages of life with their new materials aim to educate and empower the shoppers.

The first release will be in late July followed by weekly releases of a new title per week thereafter.

About Health Compare: HealthCompare was launched in 2009 to work with brokers and carriers to help individuals and families easily research, compare, buy, and enroll in the right health insurance plan at the right price. Based in Orange, Calif., it delivers accurate, customized, health insurance quotes for the country's diverse population.

Through a unique partnership with its sister company, CONEXIS, HealthCompare has the ability to quickly reach thousands of COBRA-qualifying consumers and provide them with COBRA alternatives at the moment they become eligible for COBRA benefits. This provides these consumers with an opportunity to enroll in individual or family plans and potentially save hundreds to thousands of dollars on COBRA premiums and, at the same time, rewards referring brokers with referral fee income for the life of each policy.

For more information, visit or call 888.748.5152.

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Michelle Ruble
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