Release Of New Ebooks Targets HealthCompare's Goal Of Health Insurance Consumer Education

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HealthCompare is a nationally recognized health insurance comparison site that aims to educate the health insurance consumer through new media formats such as ebooks and infographics.

HealthCompare demonstrates compassion.

Prior to delving into the self-publishing arena, they released infographics that aimed to illustrate the hardships that health insurance consumers could face when it comes to their industry.

American health insurance consumers are getting an education in health insurance through HealthCompare, a nationally recognized health insurance comparison site, who aims to guide them through new media formats like infographics and ebooks.

Seeing the explosion of ebooks and ereaders, and with the rise of self-publishing avenues, they have seen this new popularity as a way to serve even more Americans who may be searching for health insurance. With their goal of education in mind, their ebooks will assist shoppers in every stage of life - from college to new parenthood and beyond.

By giving consumers the edge they need to understand how health insurance works and the knowledge they need to make the right decisions, HealthCompare wants to empower the American shopper before asking them to decided on a policy.

Knowing that health insurance is more than the monthly premium, they choose to inform rather than simply sell with July’s release of their first ebook.

Prior to delving into the self-publishing arena, they released infographics that aimed to illustrate the hardships that health insurance consumers could face when it comes to their industry.

Infographics are especially useful in illustrating complex concepts such as health care because it distills the essence without losing it importance. Using beautiful colors and eye-catching images, they take data and jargon and compress them into easy-to-understand ideas so that shoppers no longer need to decipher technical ideas revolving this niche.

Some infographics released are:

Is There Really Affordable Medical Coverage Available - Designed to help consumers find their most affordable options

Family Health Insurance Needs - Designed to help shoppers find health insurance for their families

Are Health Insurance Brokers Necessary - Created to assist consumers in deciding whether or not they need a health insurance broker

COBRA Isn’t The Only Health Insurance For Unemployed - Designed to educate the unemployed on their health insurance choices

Private Health Insurance Vs. Group Health Insurance - Educates shoppers on the difference between private and group health insurance

Other infographics can be found here.

Before HealthCompare designed and released powerful teaching tools like the above infographics, they began their teaching endeavor through probing questions that, if answered honestly, would lead their site visitors to a deep knowledge and understanding of their health insurance needs, as well as policies that would fulfill them.

HealthCompare asked things like:

What are the consumers current health care needs? Do they currently require medication? Does the consumer have a pre-existing condition? Or are they seeking to start a family in the near future?

Does the financial state of the shopper allow for a lower deductible, thusly giving them a higher monthly premium? Or would having a high deductible (and therefore lower monthly premium) be more beneficial?

Is the consumer’s physician a factor? If they prefer to continue seeing their doctor of choice, HealthCompare helps them decide what policies allow that.

Are there any other health insurance options for the shopper, such as spouse or parent plan?

Once consumers get their quotes, HealthCompare then helps them narrow their decisions by prompting them to ask further questions, like:

How much will the policies being compared cost them from their pocket when considering deductibles, co-insurance, and co-pays?

What will the policies being compared offer in terms of maximum out-of-pocket expense?

Health insurance costs are much more involved than mere premiums and buyers must carefully consider all out of pocket expenses to understand what their policies will ultimately cost them.

HealthCompare understand this and that is what has lead them to their decision to educate the American health insurance consumer.

About Health Compare: HealthCompare was launched in 2009 to work with brokers and carriers to help individuals and families easily research, compare, buy, and enroll in the right health insurance plan at the right price. Based in Orange, Calif., it delivers accurate, customized, health insurance quotes for the country's diverse population.

Through a unique partnership with its sister company, CONEXIS, HealthCompare has the ability to quickly reach thousands of COBRA-qualifying consumers and provide them with COBRA alternatives at the moment they become eligible for COBRA benefits. This provides these consumers with an opportunity to enroll in individual or family plans and potentially save hundreds to thousands of dollars on COBRA premiums and, at the same time, rewards referring brokers with referral fee income for the life of each policy.

For more information, visit or call 888.748.5152.

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Michelle Ruble
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