Los Angeles, California (PRWEB) July 09, 2012
Neverblue, a leading global digital marketing services firm, today launched the “Fashion Performance Network” (http://www.fashionperformancenetwork.com),” to serve the customer acquisition needs of the fashion industry’s online direct marketers. According to Forrester Research http://www.internetretailer.com/trends/sales/, online apparel sales in the U.S. alone are projected to grow from $202 billion in 2011 to $327 billion by 2016, a 62% growth. Further, sales from mobile device in fashion/apparel are projected to grow in the U.S. from 3.5 billion in 2010 to $31 billion in 2015 according to research firm, eMarketer, Inc. Included in fashion is clothing, shoes, jewelry, accessories, watches, eyewear, cosmetics and perfumes worldwide.
The Neverblue Fashion Performance Network is infinitely scalable to reach this exploding demand. It builds on Neverblue’s 8-year history of successfully serving global brands in the performance marketing industry with state-of-the-art tracking and analytics, award-winning affiliate management services and an unrivaled global platform that drives sales.
“The U.S. figures indicate the rapid growth in online and mobile transactions for fashion. In fact, today global fashion is a $1.4 trillion dollar industry. Online fashion marketers need to be ahead of consumer demand in products and services. Our performance-marketing model provides intelligence to drive and expand on-line merchandising. For example, marketers can use our technology to help consumers find a blouse that goes with a skirt, or suggest the right shoes with an outfit in real time – on the fly. The Fashion Performance Network can be leveraged into sales and profits by fashion advertisers looking to sell directly to global fashion consumers,” said Eric J. Gerritsen, Vice President of Sales and Business Development for Neverblue.
The robust Neverblue Fashion Performance Network offers fashion marketers the ability to directly sell to consumers across search, social, display, mobile and e-mail channels around the world.
“Fashion direct marketing is changing overnight,” said Gerritsen. “The driver of this rapid change is that technology, like the iPhone and iPad, have actually become hot-selling fashion items themselves. So, fashion marketers want to reach consumers on their mobile devices with apps and in their e-mail in-baskets. Neverblue also offers a robust e-mail marketing platform and a unique mobile platform that marries the performance-marketing world to mobile fashion shoppers. It includes an industry-leading app Cost-Per-Install (CPI) model that represents the perfect way to distribute shopping apps,” said Gerritsen.
The launch of the Fashion Performance Network comes on the heels of last months’ announcement that Neverblue opened a London office to further its European expansion. Earlier this year Neverblue was voted the #1 CPA Network by Online Advertising Bluebook, a leading industry journal.
Headquartered in Victoria, British Columbia with offices in Los Angeles, Europe and Asia, Neverblue is a premier digital marketing services company that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000™.