Synergy Global Home to Produce Iona Crawford, The Art of Living Bedding Products

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Line to include lifestyle collection of bed linens, bath towels, and kitchen towels

Prince of Scots announces Synergy Global Home, a Division of Shri Lakshmi Cotsyn Ltd., has signed a licensing partnership with the Iona Crawford to design and produce The Iona Crawford, The Art of Living Collection.

Iona Crawford, The Art of Living line will include basic and fashion bedding products inspired by the European simple but elegant lifestyle. The collection will draw inspiration from the romance and beauty of the modern Scottish countryside. Crawford, recognized as Vogue UK Premier Designer, will adapt her painterly style and vision into a complete ensemble for the bedroom, bathroom, and the kitchen.

Scottish designers are setting global fashion trends with the likes of Jonathan Saunders, Holly Fulton, Christopher Kane, and more importantly Alexander McQueen. Duchess Katherine of Cambridge personal style has ushered in a new era of romance and glamour which has ushered in a new modern lifestyle. This fashion trend has brought glamour and style back to a stagnant fashion runway. Iona Crawford will translate her runway collections to trendsetting home linens.

Iona’s collections are feminine and timeless. The lifestyle captivates one's fashion senses with textile prints and textures, silk, cashmere, and artistry are all very Iona and very Scotland. The partnership with Synergy Global Home will be the first Home Collection to bring the Scottish fashion trend to our homes.

"Synergy Global Home is proud to join Iona Crawford and bring fresh design inspiration to American Homes. We will present a complete lifestyle driven collection targeted to a younger more modern consumer," said BGK Nair, Executive Vice President of Synergy Global Home.

"Everyone at Prince of Scots and Iona Crawford are delighted to join the extraordinary team at Synergy Global Home,” said Tim Danser, President of Prince of Scots. "This partnership will make it possible for fresh new designs in linens for the home to be launched and create a true reason to for modern lifestyle customers."

Synergy Global Home a division of the $400 million Shri Lakshmi Cotsyn Ltd. is one of the fastest growing Indian conglomerates. Shri Lakshmi is a true representation of expertise, resources, opportunities and engineering excellence. Shri Lakshmi is considered one of the premier manufacturers of home furnishing products and enjoys the competency in manufacturing terry towels, bed linen, embroided fabric, and technical textile products.

Delicate designs, attractive colours, unmatched workmanship and subtle elegance are some of the distinguishing features that have put Shri Lakshmi Cotsyn Ltd. on the International map. Since its commencement in 1993 with a small textile unit, it has grown magnanimously, diversifying into various businesses, industries and regions.

“We are happy to join with Synergy Global Home,” said Iona Crawford. “We are excited to present the new collection during Fashion Week in September.”

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