Global Mass Affluent Market Examined in New Cutting-Edge Timetric Report Now Available at

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New market report "The Global Mass Affluent" developed by Timetric has been recently published by Market Publishers Ltd. The report suggests that the threshold for mass affluent status in the US is usually pitched at $100,000 in liquid assets, whereas in parts of Asia the limit is lower to reflect prevailing average incomes and other economic factors.

TD The Market Publishers, Ltd

The threshold for mass affluent status in the US is usually pitched at $100,000 in liquid assets, whereas in parts of Asia the limit is lower to reflect prevailing average incomes and other economic factors.

However, research shows that the growth of developing economic powerhouses is already starting to impact personal fortunes among households with more than $100,000 in investable assets. Of course, the mass affluent are not a homogeneous group. In some parts of the world they are relatively mature, whereas in the emerging economic powerhouses they are usually younger and still in wealth building mode. Engaging successfully with the mass affluent market is key for all banking service providers to maximise profitability and increase revenue

New market report "The Global Mass Affluent" developed by Timetric has been recently published by Market Publishers Ltd.

Report Details:

Title: The Global Mass Affluent
Published: June, 2012
Pages: 77
Price: US$ 3,800

The report shows at large how to tailor product offerings and market to a new breed of discerning consumers. It features interesting developments across the newer markets in Asia, as well as Central America and benchmarks them against the more established players in the US and Europe.

Report Features:

  •     global macro perspective, but also a bottom up country and bank based approach;
  •     examination of the financial concerns and the priorities of mass affluent consumers;
  •     review of the products needed by an ageing population in Western countries;
  •     discussion of prospective, younger clients in future key markets like India and China.

Report Contents:

Executive Summary


1.1 Hard work, smart investing key
1.2 Attitude as important as assets
1.3 UK offers growth opportunities
1.4 Global wealth increased to $231 trillion in 2011
1.5 Swiss lead the wealth league
1.6 North America remains a formidable money machine
1.7 Emerging powers in the mass affluent market
1.8 Uncertain times for the UK affluent investor
1.9 The younger affluent emerges
1.10 Affluent customers increasingly turn to financial advisors
1.11 Acquiring and retaining customers – the 5 lead banks
1.12 The ‘squeezed middle’…
1.13 …or the ‘growing middle’?
1.14 Preparing the next generation
1.15 Affluent parents include their children in financial discussions
1.16 Risk tolerance returning for some
1.17 More affluent more positive


2.1 Asia Pacific
2.1.1 Emerging affluent in India
2.1.2 Citi targets emerging affluent
2.1.3 ICICI Bank launches dual credit cards targeted at affluent segments
2.1.4 Kotak Mahindra Bank broadens focus
2.1.5 New approach needed for Indian mass affluent
2.1.6 Asian migration impacts ANZ strategy
2.1.7 Affluent Singaporeans are less aggressive in their long term goals
2.1.8 Affluent segment in Malaysia aggressive in growing wealth
2.1.9 Spotlight – Indonesians plan for the future
2.1.10 Affluent segment in Indonesia
2.1.11 Asian Affluent getting younger
2.1.12 Affluent Australians are third lowest across Asia-Pacific in wealth generation
2.1.13 Maybank Islamic launches affluent card
2.1.14 Chinese banks play their cards right
2.1.15 Chinese middle classes attract interest
2.1.16 Challenges to building market share
2.1.17 CIMB looks to offshore wealth
2.1.18 Malaysian banks see mass affluent potential
2.1.19 Case study – Standard Chartered
2.1.20 Mass affluent segments emerge in Vietnam
2.1.21 Vietnamese premier banking options grow
2.1.22 Vietnamese banks roll out new offerings
2.1.23 Affluent demand something different
2.1.24 Local institutions favoured
2.2 North America
2.2.1 Information – key to investment
2.2.2 Emerging markets matter
2.2.3 Hispanic market proves challenging
2.2.4 Citigroup looks to technology to boost offering
2.2.5 Case study – Citibank
2.2.6 Bank of America Merrill Lynch changes tack
2.2.7 Case study – Bank of America
2.2.8 Addressing the financial concerns and priorities of the mass affluent consumers
2.3 Europe
2.3.1 Financial crisis takes its toll across Europe
2.3.2 Former USSR still under-served
2.3.3 Offshore options appeal to the mass affluent
2.3.4 UK regulator expresses concerns
2.3.4 Case study – Lloyds
2.4 The Middle East
2.4.1 Dubai Bank shifts focus
2.4.2 Bank Dhofar launches Visa Platinum debit card targeted at mass affluent
2.5 Latin America
2.5.1 Banco Santander to target the mass-affluent segment through ‘Santander Select’
2.5.2 Expansion on the cards
2.5.3 ITAU takes a segmented approach
2.5.4 Case study – Banamex


3.1 No room for complacency
3.2 Winning over wary customers
3.3 Money management opportunity neglected
3.4 Confidence remains fragile
3.5 The value in understanding the customer
3.6 Customer expectations
3.7 Mixed mass affluent messages
3.8 Mass affluent – overly exposed to the effects of inflation
3.9 Personal service appreciated
3.10 Incentivising regular, loyal customers
3.11 The four stages of retail banking innovation
3.12 Information facilitates selling of additional services
3.13 It’s all about relationships
3.14 Packages key weapon in targeted approach
3.15 UOB targets service for affluent customers
3.16 Metro Bank targets service for affluent customers
3.17 Citibank Korea targets emerging affluent


4.1 Case study – OCBC Bank
4.2 Banks need to bite back against brokers
4.3 Impending retirement refocuses priorities
4.4 Building customer rapport
4.5 What banks need to do
4.6 Banks must find answers to critical questions
4.7 Super-normal growth from upper-end segments targeted
4.8 Organisational implications for financial institutions
4.9 Customers crave a sole provider

More new market research reports by the publisher can be found at Timetric page.

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