Orlando, FL (PRWEB) July 11, 2012
Paquin Healthcare Companies, Inc. today announced the launch of a retail healthcare division dedicated to children’s hospitals, with Melinda McDonald being appointed as the inaugural director. The children’s hospital division was born from the need for superlative retail services and visitor amenities in children’s healthcare facilities.
McDonald has more than 20 years experience in the healthcare industry, both as a provider as well as working with group purchasing organizations. Her last position was Vice President, Non-Clinical Products and Services with Child Health Corporation of America. She also holds a BA from Georgia Southern University, and earned her MBA at the University of Kansas.
“Children's hospitals benefit greatly from retail healthcare strategies, as parents and caregivers are continually searching for quality health products for the children in their lives,” stated McDonald. “Children's hospitals are a natural and trusted outlet for these products. Paquin Healthcare has experience in assisting children's hospitals formulate and execute retail strategies that not only increases bottom line revenue, but also provide a valuable service for patients and their families.”
One of McDonald’s first priorities will be to help children’s hospitals build a retail strategy and re-deploy their on-campus retail stores into more children friendly and relevant store solutions. Paquin’s retail division will also help children’s hospitals launch Internet strategies like e-commerce to extend the patient care continuum.
Paquin Healthcare is the national leader in retail healthcare, and has worked with more than 200 hospitals and healthcare systems consulting and implementing consumer-driven retail strategies. Children’s hospitals represent a unique demographic, demanding entirely different retail products and services than traditional hospitals.
Paquin’s children’s hospital division will specialize in initiatives such as designing retail stores on these campuses, as well as proper merchandising for them. Technology-driven solutions such as using tablets for purchases related to children’s continued care, and secure, electronic communication between caregivers and patients and families through Paquin’s secure messaging platform are also featured.
For more information on the retail healthcare children’s hospital division, contact Melinda McDonald at Melinda(dot)McDonald(at)PaquinHealthcare(dot)com.
About Paquin Healthcare Companies
Paquin Healthcare, the nation’s leading specialist in retail healthcare, is an alliance of industry-leading experts and resources created to assist hospitals in the identification and implementation of retail healthcare and ecommerce strategies. Paquin Healthcare has worked with over 200 providers across the country to develop scalable retail business plans, online commerce systems and has managed the implementation of unique retail store concepts. The company’s core mission is to increase revenue opportunities for providers and empower consumers with a trusted, direct link to their daily healthcare needs. For more information, visit http://www.paquinhealthcare.com.