BHG Rand Realty Optimizes iPad Version of their Website, Offers Unique Features

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Better Homes and Gardens Rand Realty release an iPad optimized version of their website.

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We felt that iPad users deserved a unique experience when shopping for homes on RandRealty.com.

Better Homes and Gardens Rand Realty announced today the release of the iPad optimized version of their website, RandRealty.com. The iPad version of RandRealty.com takes advantage of many of the unique features of tablet computing including the ability to swipe through multiple property photos on a given property.

“We’ve seen iPad traffic on RandRealty.com skyrocket in the last year” said Managing Partner Matt Rand. In just one year, RandRealty.com has seen the average number of iPad visitors grow from less than 100 per month to more than 4,500 per month. This surge in real estate shopping using mobile devices is not surprise to Better Homes and Gardens Rand Realty, they have been utilizing a smart phone optimized version of their website for more than two years.

“We felt that iPad users deserved a unique experience when shopping for homes on RandRealty.com.” said Rand, “The site not only takes advantage of geo-location tools built into the iPad so we can assist shoppers to locate nearby properties, but this version of the site was built from the ground up with iPad users in mind.” That means that the site was built to take advantage of more screen real estate than is offered by smart phones, but also designed to take advantage of the unique features accessible to iPad users.

Apple’s iPad is not the only mobile computing platform that has seen meteoric growth in usage on RandRealty.com. Rand reports that mobile site visits in general are up 185% this year versus the same period last year. “We expect to see the numbers continue to rise drastically and we are planning our go-forward web strategy accordingly” said Jamie Troia, Rand’s digital marketing consultant. “Of course all site visitors will always have the option to take advantage of the full desktop web experience of RandRealty.com on any device with the click of a link”.

About Better Homes and Gardens Rand Realty: Better Homes and Gardens Real Estate - Rand Realty, founded in 1984, is the No. 1 real estate brokerage in the Greater Hudson Valley with 24 offices serving Westchester, Rockland, Orange, and Putnam counties. Rand has more than 800 sales associates, as well as a commercial real estate company (Rand Commercial Services), mortgage company (Rand Mortgage), title company (Hudson Abstract Services) and insurance agency (The Hudson Group Insurance Agency). The company’s Web sites are: http://www.randrealty.com, http://www.randcommercial.com, http://www.randmortgage.com, http://www.hudsonabstract.com and http://www.hudson-group.com.

Rand Realty is also on Facebook and Twitter.

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Brian Incanno
Better Homes and Gardens Rand Realty
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