UrtheCast Signs Exclusive Deal with Ustream to Air Space Programming

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UrtheCast – the first high-definition (HD), streaming video platform of Earth – and Ustream Inc., the leader in live, interactive, streaming video, announced today an exclusive partnership to power UrtheCast’s weekly live

UrtheCast – the first high-definition (HD), streaming video platform of Earth – and Ustream Inc., the leader in live, interactive, streaming video, announced today an exclusive partnership to power UrtheCast’s weekly live programming to Ustream’s wide audience. The UrtheCastTV program provides insight into the realm of a space technology startup, moving toward launch in early 2013. Viewers can tune in to UrtheCast’s Ustream channel at http://www.ustream.tv/urthecast every Tuesday, at 4:00 p.m. PST.

"We've been airing our live discussions since March of 2012, and we're excited to begin working more closely with Ustream as our vision becomes a reality. Ustream’s leading-edge live platform is already being used by innovative teams, such as those at NASA," said UrtheCast President, Scott Larson. "We expect this new partnership to extend our reach towards a new audience, grow our community, and offer valuable live programming to the masses.”

In 2010, UrtheCast launched its vision to install two cameras to the bottom of the International Space Station and offer a platform to view the Earth for people across the globe. This vision transformed to include the creation of a global community – part of this community has already begun to take shape in the form of Twitter, Facebook, Tumblr, Instagram, and now even more so with Ustream. UrtheCast intends to create not only a new perspective on the world, but a new interactive community. UrtheCast covers issues big and small, with an industry-specific and worldwide perspective. In the live, interactive Ustream chats, viewers can join discussions on app development, rocket science, technology, ground station technology, and social media.

In early 2013, UrtheCast’s two cameras – constructed by the UK’s Rutherford Appleton Labs – will be mounted to the underside of the Russian segment of the ISS. The imagery and video from these cameras will be downlinked to ground stations across the globe. Once on Earth, this data will be processed into HD video.

This video will then be streamed to viewers to experience on their computers or mobile devices. The cameras will provide high-resolution, color image strips of Earth, up to 40-km wide, with a ground pixel size (ground sampling distance) of up to 1.1 meters. As the Space Station passes over a particular geographic location, video data and imagery will be collected of that area, providing the opportunity for awareness of current events across the globe. As another layer of interactivity, users will be able to track the Space Station along its orbital path.

"Ustream is thrilled to help broadcast truly inspiring space experiences with UrtheCast,” says Ruby Tugade, Ustream’s Senior Business Development Manager. “Ustream’s technology makes it possible to share both UrtheCast’s weekly programming, and videos of planet Earth, from space. We are proud to be bringing this extraordinary content to our users across the globe.”

The beta version of the UrtheCast platform goes live in summer of 2012. For a chance to become a beta subscriber, visit http://www.urthecast.com.

About UrtheCast

UrtheCast (pronounced “EarthCast”) will provide the world’s first live HD video feed of Earth from space. Working with various international organizations, UrtheCast is building, launching, installing, and operating two cameras on the Russian segment of the ISS. Once mounted, the cameras will stream near-live video and static imagery to Earth and will provide extraordinary opportunities to view Earth in high-definition, for free. The video data collected will be downlinked to ground stations around the planet and displayed in near-realtime on the UrtheCast web platform, or distributed directly to exclusive partners and customers.

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About Ustream

Ustream Inc. is the leader in live and interactive video streaming. The interactive platform connects broadcasters and viewers of unlimited size through innovative technology including co-hosting video features, IRC chat, Facebook, and Twitter. Ustream's free and premium solutions allow any broadcaster to create their own customizable channel with robust social and notification features to enhance visibility and virility across multiple platforms. In addition to activating the embeddable features on external websites, users are able to broadcast and view content while interacting in real-time directly from mobile phone devices, tablets, streaming players, smart TVs, and more. The company attracts millions of users ranging from music artists, celebrities, politicians, athletes, corporate executives, animal enthusiasts and gamers, all which have contributed to Ustream's Guinness World Record for the “Most Content Ingested by An Online Video Service.” For more information, visit http://www.ustream.com and follow Ustream’s socials: Twitter (@ustream); Facebook.

For further information and interviews please contact:

Christian Darbyshire
tinePublic Inc.
tinepublic(at)shaw(dot)ca
416-419-9953

Angela Lestar
Schwartz MSL for Ustream
ustream(at)schwartzmsl(dot)com
415-512-0770

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