“With its user-friendly platform, Culturadar.com has done most of the leg work…[giving] arts and culture lovers a place to go to get the biggest bang for their buck.”—Americans for the Arts
New York, NY (PRWEB) July 10, 2012
Following an extensive beta testing period, arts & culture website Culturadar.com is now live in New York City, Chicago and Washington, DC, representing a new online model intended to revolutionize access to and participation in the arts. By linking to existing, trusted cultural content from across the web and pairing it with deals and discounts from a variety of sources, the site provides one-stop tools to explore what’s happening, share info, make plans and get discounts to institutions and events spanning art, architecture, film, dance, museums, music, theater and family activities. A single click even retrieves all free events city-wide, making it easy for users to attend the arts completely free of charge.
Culturadar (pronounced “Culture Radar”) organizes and makes manageable a wealth of information and resources that historically have had no central portal. By aggregating critics’ picks and event listings/reviews from local and national publications including The New York Times, New York Magazine, New Yorker, The L, Village Voice, The Chicago Tribune, Chicago Reader, New City, Chicago Magazine, The Washington Post, DC Magazine, Washington City Paper, The Washingtonian, The Pink Line Project and Brightest Young Things the site gives the cultural consumer easy access to tastemakers’ perspectives from a range of sources, all in one place. In addition, Culturadar collects discounts from deals sites across the web—centralizing them so that they may be part of the decision-making process—and also offers exclusive deals that can be found only on Culturadar.com. Syndicated content by nationally acclaimed journalist Terry Teachout will also soon be featured.
The site, which is completely free to users and comes in both desktop and platform-agnostic mobile versions, rolls out first in New York City, Chicago and Washington D.C., with San Francisco and Los Angeles set to follow later in the year and further locations to be added.
Founded by longtime arts entrepreneur Clint White (recently named one of Crain’s Top Entrepreneurs 2012), Culturadar is conceived as a way to combine resources and serve the needs of multiple communities simultaneously: consumers, by gathering together tools and information to aid in discovering and attending cultural events; arts organizations and producers, by driving increased participation in their programs; deals and ticketing sites, by informing consumers of their discount offers; and arts-related media outlets, by driving users to their websites via their listings and reviews.
“Smart consumers shop around before deciding what to buy—cultural consumers are no different,” White says. “Culturadar grew out of a desire to use the understanding I’ve accumulated over the years of both the cultural landscape and the cultural consumer to make the arts even more accessible to a greater number of people. I’m especially interested in those who are inclined to enjoy cultural experiences, but don’t feel well informed enough or haven’t found the right price point. A visit to Culturadar will effectively remove those barriers.”
Culturadar offers users multiple levels of engagement beginning with the ability to casually browse and make use of the event listings and deals available on the site. Users may sign in and share information via email and social media and may interact with the site directly, suggesting events and deals they would like to see added. Personalized alerts are also available based upon a variety of chosen criteria.
About Clint White
Clint White has dedicated his career to managing and marketing arts, culture and education in an entrepreneurial way. He co-founded the Arts and Culture Network consulting platform, and has since developed a number of projects including workinthearts.net and casestudynetwork.com. In 2009 White started the arts, culture and education-focused advertising and marketing agency WiT Media (http://www.wit-inc.com), the culmination of his vision to create a firm that combines his deep knowledge of how arts, culture, education and nonprofit institutions work with his extensive experience as a hands-on advertising agency executive.
Prior to that, White served in a variety of management and marketing capacities across multiple disciplines for the likes of the Virginia Opera, Virginia Museum of Fine Arts, the Santa Fe Opera, Martha Graham Dance Company, Whitney Museum of Art and the New York State Council on the Arts.
White holds a master’s degree in nonprofit management from The New School for Public Engagement, where he was a merit scholar, and a BA cum laude in English and African-American studies from Virginia Commonwealth University. He is an adjunct professor in the business department of The New School and is a guest lecturer at Sotheby’s Institute of Art and NYU’s School of Professional and Continuing Studies.
For more information, please contact Chris Schimpf or Carla Sacks at Sacks & Co., 212.741.1000, chris.schimpf(at)sacksco(dot)com or carla(at)sacksco(dot)com.