In line with their reputation of customer dedication, the team at SEO Positive have aimed to make this decision as simple as possible
(PRWEB UK) 14 July 2012
The areas of SEO and PPC can become very technical, especially following algorithm overhauls such as the recent Penguin and Panda updates, and as such many online business owners have become confused over which method is best for their site. In line with their reputation of customer dedication, the team at SEO Positive have aimed to make this decision as simple as possible, by outlining a few considerations to be taken into account when weighing up these options. Managing Director, Ben Austin, explains briefly the differences between the two approaches.
“Generally speaking, PPC advertising is best for those who want excellent results, fast, whereas SEO is a slower, more natural process, providing long lasting benefits. However, inevitably it is a lot more complicated than this, which is why we’ve provided website owners with a more comprehensive view into how to make the right choice”, Ben explains.
- Assess your budget. Perhaps the most important factor any final decision will hinge upon is the allotted budget. Those with a larger figure to play with may want to explore the arena of paid search, ensuring their site sits at the top of the first page of Google. Those with a much tighter budget however, would be best advised to stick to organic search, where the only fees involved will be those arranged with your SEO company (unless you choose to source this in-house).
- It is also crucial to explore the average CPCs in your industry. The experienced professionals at SEO Positive have suggested that for those whose business sits within a sector notorious for its high cost per click, a wise choice may be to steer away from PPC and towards SEO. Either way it is essential to carry out this research before planning any marketing campaign.
- As with any online promotion campaign, it is of paramount importance to establish how competitive the search positions are within the industry in question. If a business sector is dominated by authority websites, climbing the ranks to these top positions can take endless time and effort, and in this instance it may be best to look into the advantages of PPC.
The team at SEO Positive are also eager to stress that business owners contemplating the decision of SEO or PPC do not have to select one over the other, but that these two approaches can actually work together really well to yield successful results.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.